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Tommy Hilfiger 1985 Hangman ad

Billboard advertising

Concrete experience

  • Billboard placed at New York City Times Square in order to raise awareness of fashion label
  • Transform the struggling fashion label into one of the world’s leading designer lifestyle brands

Reflective observation

  • Featured a game of hangman using the initials of the 3 well known fashion designers-
  • “RL” for Ralph Lauren
  • “PE” for Perry Ellis
  • “CK” for Calvin Klein
  • “TH” as Tommy Hilfiger
  • Caused a stir in the fashion press & became instantly famous within days
  • Became one of the renown fashion households for a running of 33 years
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