Tommy Hilfiger 1985 Hangman ad
Billboard advertising
- Billboard placed at New York City Times Square in order to raise awareness of fashion label
- Transform the struggling fashion label into one of the world’s leading designer lifestyle brands
- Featured a game of hangman using the initials of the 3 well known fashion designers-
- “RL” for Ralph Lauren
- “PE” for Perry Ellis
- “CK” for Calvin Klein
- “TH” as Tommy Hilfiger
- Caused a stir in the fashion press & became instantly famous within days
- Became one of the renown fashion households for a running of 33 years