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Copy of Audience
1
Audience
- the listeners or spectators attending a presentation or performance; the people who hear a speech
How to approach your audience
Rhetoric
Second Activity
Make 3 different speeches to 3 different audiences while using the same topic.
How much do they know?
- Lay
- Managerial
- Expert
Know your audience.
- Who is your audience?
- How much do they know?
- Where are you speaking?
Audience Analysis
Types of Audiences
- Supportive
- Apathetic
- Undecided
- Hostile
Types of rhetorical appeals
- Logical (logos)
- Ethical (ethos)
- Emotional (pathos)
Types of rhetorical appeals
Rhetoric
Adjust the levels of each appeal to suit your audience.
What is rhetoric?
- the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
Activities!
Speech Time!
Tips for adapting
- Use anectodes, metaphors, and hypothetical situations
- Stress common ground
- Present clear data
- Address conflicting evidence
- Avoid exaggeration and gross hyperbole
First Activity
Read speeches and try to identify the audience based on the information in the speech
Rhetorical Appeals and Audience
How to examine a speech
- Who is speaking?
- To whom is he/she speaking?
- Where is the speech taking place?
- What is the purpose of the speech?
- What is the general message?
- What appeals are used?
- How do you know? What words/phrases are used that identify the appeal?
What is rhetoric?
- the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
- Use rhetorical techniques to tailor your speech to fit your audience.
Audience
Mr. Ethridge
Oral Communications
How to approach your audience
Directions
1. Pick an audience from the bag.
2. Plan for 1-2 minutes on your speech.
3. Deliver a speech that is 2-3 minutes long.
4. Class will guess what your audience was.
5. A rubric will be used to grade each speech.
Directions:
For this speech, you'll be required to combine what you've learned this week to make a speech tailored for a specific audience. Remember to use appropriate levels of rhetorical appeals to suit the purpose of your speech. Also, incorporate tone, method of delivery, and creativity into your speech to make it uniquely yours.
How to recognize appeals
- Who is speaking, and to whom is this person speaking?
- Where and why is this speech taking place?
- What is the general message?
- What appeals are used?
- How do you know?
Rhetoric and Audience
- Adjust your use of appeals to suit the audience.
- Think about your purpose, tone, and method of delivery during a presentation, speech, or performance.
- Different audiences require different types of appeals for the speech to be effective.