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Elite version
Service description
- Online streaming music service
- 35 million songs
- Computer/smartphone/tablet
- 1st music streaming site in France
- Versions : Free/Premium/Elite
- Available in over 180 countries
Free version
- Elite is the result of a partnership with Sonos, the leader on the wireless speakers market
- Only accessible to Sonos customers
- Same advantages as the premium version, but...
better sound quality !
- Available for free
- Unlimited access for 6 months
- After 6 months: 10h/month
- Advertising
- 16 million users
MP3 sound 00:34
FLAC sound 00:50
SWOT Analysis
Segment - Target - Positioning
Strengths
Weaknesses
Agenda
- Price
- Not an established brand yet
- High quality
- Worldwide presence
- Adaptability
- User-friendly interface
- Customization
- Accessibility
- Varied library
Segmentation
Target
High quality music listeners
All music listeners in the USA
Opportunities
Threats
Positioning
- Product life cycle > Growth stage
- Partnerships
- Growing market
- Piracy
- Uncontrollable legal forces
- Competitors, rough environment
- Introduction
- Service description
- SWOT analysis
- POOR analysis
- Finance/Budget
- Points of differentiation
"For American music lovers who want to experience music in its purest form, Deezer offers high quality music streaming that is available anywhere, anytime."
Premium+ Version
Finance - Budget
$ 6 million marketing budget 2015/16
- Online + Software: $9.99
- Online Premium: $4.99
- No advertising
- Unlimited access to 35 million songs in MP3 quality
- 6 million users
- Discount for customers of our partners: Orange, Bose, Sonos, ...
POOR Analysis
Problems
Opportunities
- Authorization, copyright and licensing
- Competitive market
- Illegal downloading (profit loss)
- Unknown artists
- Deezer is only known in France
- Followers (behind Spotify)
- Deezer Elite: better sound quality
- Worldwide agreements (Universal)
- Lucrative market: $1 Billion revenue
Points of differentiation
- Educational algorithm
- "Lyrics on screen" feature
- FLAC quality
Recommendations
Objectives
- Discounts
- Phone carriers
- Partnerships with sound systems
- Partnership with Lyft and flight companies (Air France-KLM)
- Our vision: Become the number 1 HQ music streaming company in the US
- Establish brand equity and touch points in the US
- SMART-objective: 5 million paying subscribers in May 2017
"Deezer, a teaser for your ears"
- Social media
Coachella, concerts, festivals
Team up with artists (Pharrell/Bruce Springsteen)
THANK YOU !