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Building Your Following

How? Identify your target market - Decision Makers

Find them on Social Media

- Centres of Influence

- Competitors

- Complimentary Companies & Organisations

Tactics

Engaging Content

Twitter:

Manage Flitter - Centres of Influence

- Bio & Location Searches

Linkedin:

Prospecting System - Job Title

- 2nd Connections

Monetisation & Social Selling

Twitter Advanced Search Strategy

Lead Magnet

Monitor Competitors

Know, Like, Trust

Maintain 4:1 Ratio

-Value, Infotainment, Advice

Tips & Advice, Ask Questions, Talk About Ourselves and Our Customers, The Human Element, Share interesting Content

Who are we trying to sell to?

Hootsuite

Strategy & Foundations

The SEBM Framework

1. What do we want to achieve? What's our goal?

2. What's our plan?

3. How will we convert?

4 Measurement

Strategy & Foundations

- What's our Goal & Optimisation

Engaging Content

- K.L.T and the 4:1 ratio

Build Your Audience

- Centres of influence

Monetisation

- Advanced Search, Lead Magnets

Strategy & Foundations

Engaging Content

Building a Following

Monetisation & Social Selling

S

E

B

M

Optimising Accounts

Social Media behaviour = quick

Communication has to be consistent, strong & quick

Are we of interest?

Concentrate on your goal

Twitter:

Header - Benefit Statement

Bio - Extension of header - 3 sentences: Benefit Statement, How we do it, Build a rapport

Linkedin:

Header Text - Benefit Statement, keywords

Projects - Extension of Benefit Statement

The Social Pipeline

Social Media and Sales Prospecting

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