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Project Connect

A Message from Our Team

Gantt Chart: Installation of Wi-Fi connections on the 504 and 505 TTC routes

Our Vision - Our Solution

Project Connect aims to enhance the streetcar experience by connecting riders to the world and making the transit more modern.

Train TTC Staff

Key Stakeholders

  • Set up Wi-Fi staff training team
  • Train integral employees
  • Set up Wi-Fi ridership ‘Connect with Us!” team
  • Create a strategy to engage riders

Project Connect

"Welcome to the new TTC streetcar experience"

TTC

TTC CEO & Chief of Staff

Toronto City Manager

The Mayor

City Councillors

TTC Riders

Metrolinx

The Budget

$1,000,000

Revenue from selling ad space

Marketing Strategy

  • Create partnerships with marketing agencies
  • Meet with advertisers
  • Schedule in advertisements
  • Broadcast advertisements
  • Generate the revenue

Meet the Project Team

  • Develop strategy
  • Implement strategy
  • Create marketing committee
  • Create marketing teams for posters and electronic marketing
  • Set up posters and internet ads

Why Project Connect?

Project Connect

We heard what our customers want...

What is it?

"Free WI-FI!"

"Being able to work on the go"

"Saving money on data!"

  • FREE & EASILY accessible WI-FI service for TTC streetcar riders

  • Installed on 504 & 505 routes

  • 10 month-long project

  • Launch date: Sept 9, 2016

"I want to keep up with current events!"

"Modernized service."

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