The most popular Russian brands

The most popular Russian brands

Brands represented in this ranking, five years or less

reached a turnover of 1 billion rubles.

Baltika

Green Mark

Owner: Carlsberg

Owner: CEDC

Year: 2003

Year: 1992

Sales: 72,5 bill r

Sales: 24,7 bill r

Advertisement: 708 m r

Advertisement: 34 m r

Prostokvashino

Owner: Unimilk

Year: 2002

"Green Mark " came up with Vadim Kasyanov - the owner of a small firm places orders for vodka factories. In 2003, the rights to the brand bought the company "Russian Alcohol", in which Kasyanov became the director of marketing. The new scope of business allowed him to make "green mark " one of the most popular vodka in Russia. Since 2009, the brand belongs to the Polish Central European Distribution Corporation, consistently bought 100% stake in the company.

Baltika - the flagship brand of the largest brewing company in Russia. Originally, St. Petersburg, is now available in 10 Russian and one Azerbaijani plant Baltika, as well as the license in the Ukraine, Uzbekistan and Kazakhstan. Of the ten beers under the brand most popular Baltika № 3 "(exported to more than 40 countries). Despite the sharp increase in excise duties in 2010, sales hit the Brewers, the Baltika brand remained the market leader with a share of about 15%.

Sales: 30,6 bill r

Advertisement: 223 m r

Combining more than 20 dairy companies across Russia, the company Unimilk start to turn this first regional brand into a national brand in 2007. For two years the task had been accomplished. Efforts Unimilk were appreciated: in June 2010, Danone announced a merger of its Russian business Unimilk. Former shareholders Unimilk in a new company owned 42% shares.

Kind

OstaNkino

Owner: Coca-Cola

Owner: OMPP

Year: 1998

Year: 2004

Sales: 22 bill r

Sales: 18,7 bill r

Advertisement: 594 m r

Advertisement: 1 m r

Klinskoe

Owner: SUN InBev

Year: 1981

Mark's "Good" leader in the juice market in 2003. In 2005, the company-producer Multon for $ 501 million acquired the Coca-Cola. Not so much for the sake of power (two plants - in St. Petersburg and in Moscow region), but for the sake of brands with high market share. Under the brand name "Good" are also produced fruit drinks, and - since 2008 - Tea extracts of herbs and berries. According to the company, its products under the brand name "Good" drink half of Russians, 70 million people.

Ostankino Meat Processing Plant was built in 1954 and has repeatedly changed its name and design of its brand. In its current form it has existed since 2004. Over the past five years the output of this brand grew by 60%, while in metropolitan and suburban factories Cherkizovo and the Mikoyan meat processing plant "production declined by a third. OMPK become a holding company that owns three factories, pig units and a network of shops.

Sales: 20,7 bill r

Advertisement: 454 m r

Until 1999 Klinskoye was a provincial brand of beer from time to time delivered to Moscow. By purchasing Klin brewery plant, holding SUN Interbrew (next SUN InBev) has been actively unwind the mark, the first among brewers making a bet on the youth audience. Now Klinskoye - № 3 beer brand in Russia after the universal Zhigulevskoye. One of the admirers of the brand has managed to collect 14,000 promokodov with cans and bottles, "Klin", for which he was awarded a trip to Egypt.