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Ben & Jerry's Distribution Network
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Transcript
Distribution Network
Distribution Channel Structure
Credit: http://www.slideshare.net/connectshivak/ben-n-jerry-gnims
Distribution solutions
- Taking rivals to court
- Advancements in refrigerated/frozen transportation solutions
- In 2000, Ben & Jerry's was sold to Unilever, a massive Anglo-Dutch conglomerate
- Huge & well-developed distribution network
- World-class distribution experts
Distribution issues
Domestic:
- Challenges/blockages from rival companies such as Haagen-Dazs (enforcing exclusive distribution)
- Maintaining store presence
International:
- Original lack of a distribution strategy due to failure to anticipate growth
- Ice cream is a notoriously difficult product to distribute across long distances
- To retain uniformity throughout product line, consistency is required
- Supply chain costs
Overview
- Ben & Jerry's operates in 34 countries around the world
- Most of these countries are in North America and Western Europe, but the company also distributes products in Australia, Japan, Singapore, etc.
- Major challenges to ice cream distribution are solved through innovations in refrigerated transport and by piggybacking on Unilever's distribution network.
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