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PR articles

Thank you for your attention

Conclusion

4P

great potential

Distribution

Price

value perceived pricing

high

perceived

pricing

high demand

Production in Canada

export only

  • No Customs Tariff
  • Transportation cost = €0.1/can
  • Little cost change

Norway - ideal market

Possible cooperating partners:

Price

Export

Cost

Mark

Up

Product

Cost

ICA AB, SPAR, MENY,

Bunnpris, Kiwi, Rema 1000, 7-Eleven

Retail Stores

Vending Machines

Gas Stations

distribution - retail stores, gas stations

Promotion

Budget: 1.750.000€

YouTube ads

transit advertising

unorthodox promotion

Product Placement

Free sampling - promotion

75%

125 ml can

15%

Guerilla Marketing

Apps

Placement:

Viral marketing

universities

corporate

intersections

public trans.

www.letthecowloose.com

climate

W

eaknesses

S

conomical

trenghts

  • Low brand awareness
  • Low market share
  • non-existent brand loyalty
  • relatively high price

Highest GDP per capita

in the World!

E

  • New market segment
  • Product with potential
  • Innovative
  • High quality

Active trading

Constitutional monarchy

king symbolic figure only

P

Unemployment rate: ~ 4%

olitical

Oil and gas export

Integrated within the EU, but not a member of it

Stable democracy

hreats

competition

Mediator function externally

T

pportunities

O

  • Political isolation (non-member in the EU)
  • Strong competition
  • Mature market
  • Preference for own companies (protectionism)

echnological

T

  • Stable political system
  • Strong economy
  • High GDP
  • High purchasing power
  • Equality within society

Innovation driven

Equality given

ocial

Parental leave also for men granted

S

Technical improvements should keep the high standard of living up

Health care system for anyone available

Huge expenditures in research & developemnet

Taxation accordingly to income

More equal wealth distribution wanted

Competition?

E-drink market - growth rate

market share

42

34

monster

red

bull

others...

24

energy drink = relaxation drink

caffeine, taurine

0%

natural product number

customer

Slow Cow

Customer Analysis

?

??

?

questions?

???

???

??

Target Country

- 2nd highest GDP per capita

- Unemloyment less than 4%

- 3/4 lives in cities, urban areas

the price is right

high living standard

low price sensitivity

high price level

comparable

"low cost" product

no energy drinks

high quality + positive effects

Our customer

Uni and colleges students, young professionals, business people

26-40 years

hard working

- 65% of active population

- Low Gini coeficient

- High productivity level

- Opened to natural products

stressed

ambitious

fashionable

succesful

Do they need it?

high goals

slow yo down

Effects

Y

E

S

stress reduction

relaxation feeling

Marginal segment

concentration, learning

- not only lowers pressure

- improve sleep quaility

- fights insomnia

100% natural -

no sugar, caffeine, calories -

wide usage -

no sleepiness

fits perfectly!!!

anti-energy drink

Product

Company

Boisson Slow Cow Inc.

Founded in 2008

In Quebec City, Canada

Target Market

NORWAY

why?!

highly developed industrial country

great buying power

prohibition of energy drinks

quite similar market as in Denmark or Iceland

Slow Cow - new segment product

High quality -> certificate of Health Canada

Low general knowledge, no product loyalty

Team members

  • Slow Cow
  • Relaxation Drink
  • Produced in Canada
  • Natural-based beverage

Michaela Hranikova

SungKil Moon

Marketa Brezinova

Yvonne Hackl

Jakub Vanis

Product & company description

Customer

Competition

PEST, SWOT

Price, Distribution

Promotion

Conclusion

Outline

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