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value perceived pricing
high
perceived
pricing
high demand
ICA AB, SPAR, MENY,
Bunnpris, Kiwi, Rema 1000, 7-Eleven
Budget: 1.750.000€
125 ml can
Placement:
universities
corporate
intersections
public trans.
www.letthecowloose.com
Highest GDP per capita
in the World!
Active trading
Constitutional monarchy
king symbolic figure only
Unemployment rate: ~ 4%
Oil and gas export
Integrated within the EU, but not a member of it
Stable democracy
Mediator function externally
Innovation driven
Equality given
Parental leave also for men granted
Technical improvements should keep the high standard of living up
Health care system for anyone available
Huge expenditures in research & developemnet
Taxation accordingly to income
More equal wealth distribution wanted
monster
red
bull
others...
?
??
- 2nd highest GDP per capita
- Unemloyment less than 4%
- 3/4 lives in cities, urban areas
high living standard
low price sensitivity
high price level
comparable
"low cost" product
no energy drinks
high quality + positive effects
hard working
- 65% of active population
- Low Gini coeficient
- High productivity level
- Opened to natural products
ambitious
fashionable
succesful
high goals
slow yo down
stress reduction
relaxation feeling
concentration, learning
- not only lowers pressure
- improve sleep quaility
- fights insomnia
100% natural -
no sugar, caffeine, calories -
wide usage -
no sleepiness
fits perfectly!!!
Boisson Slow Cow Inc.
Founded in 2008
In Quebec City, Canada
highly developed industrial country
great buying power
prohibition of energy drinks
quite similar market as in Denmark or Iceland
Slow Cow - new segment product
High quality -> certificate of Health Canada
Low general knowledge, no product loyalty