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hypocritical?

result: little donation by nike for a "good cause"

Nike - A Global player

aspects of Nike

example for bad aspects of neo-liberal capitalism

successful sports article supplier

with clever and motivating advertising

hypocritical "supporting" campaigns while exploiting cheap labour

entry in the "Schwarzbuch Markenfirmen"

Accusation of:

  • child labour
  • Exploitation
  • grievances in supllying firms

http://www.toolness.com/nike/swoosh.jpg

http://1.bp.blogspot.com/_MxdUqfm0HJA/Sl5IX0HBe-I/AAAAAAAABQw/k9yR6kR2SqA/s400/nike-sweat-shop.jpg

http://www.laborheritage.org/wp-content/uploads/2009/02/creativeorganizing_nike.gif

interview with Phil Knight (chairman of nike)

about the dislocation of shoe production to indonesia

great backlash for nike's efforts to present the company as social, eco-friendly and fair trading

Documentary by Michael Moore

Sweatshop Scandal

agenda:

  • general introduction
  • Advertising
  • Scandals
  • assessment
  • motivating commercial
  • famous idols for viewers
  • story ( Way to success )
  • product placement
  • messaging commercial campaign
  • use of stars to underline message
  • viewer should think about topic
  • Buy product to support campaign

http://www.pask.biz/images/standup/campagna.jpg

Advertising

Sources:

  • http://de.wikipedia.org/wiki/Nike_28Unternehmen29 (07.09.12)
  • http://www.discover-sudan.de/uploads/media/3.10b_Der_Swaetshop-Skandal.pdf (07.09.2012)
  • http://dogeatdog.michaelmoore.com/nikerelease.html (07.09.2012)
  • main sponsor of the nfl
  • advertising contracts with many famous sportsmen
  • Status symbol for people around the world

one of the biggest Sports article suplliers

clever advertising campaigns

connection to successful sportsmen

route to success

named after the greek Goddess of victory

Foundation in 1972

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