SEO Insights of Karvy Data Management
Hi, we would like to take pride in introducing ourselves as BigIn IT Services Pvt. Ltd. We are a one shop stop online solution for all your Digital Marketing needs.
Objective
The objective of this presentation is to showcase some insights which will help Karvy Data Management in understanding their BRAND visibility on Organic Search (SEO).
Expectations
Where should you head
Current status
Where do you stand
LOE
What can you expect?
"Why Digital Marketing?"
COST?
Road Ahead
"Lost Opportunity?"
"What is SEO?"
what can you expect out of us from SEO
LOE
Current Status
Title & Description
Landing Page
Home Page
Services
Meta Description
Title Tag
Meta Description
:: Welcome to Karvy Data Management Services Limited ::
- Brief & Conclusive - Non Compliant
MISSING
- Brief & Conclusive - Non Compliant
- Keyword Usage - Compliant
- Keyword Stuffing - Compliant
- Keyword stuffing - Compliant
Image Optimization
Google Snap Shot
Take Away
Titles and Meta Descriptions plays a crucial role in increasing the CTR (Click Through Rate) of a website.
Landing Page
Home Page
- Though there are Titles in the Home Page, they are not brief and conclusive.
Services
Services
There is no meta descritpion in both pages
Alt Attributes - Non compliant
Image File Names - Non compliant
Observation
"Google is blind!!!" - It cannot see images.
Instead, google reads the alt text tagged along to an image.
There is a mismatch in what we are showing to users and what we are showing to Google robots. This is a serious issue which can turn down the website.
- Our images do not have alt attributes tagged along in both pages .
- Images do not have meaningful file names for both pages .
URL Structure
Introduction
Landing Page
Home Page
Content Structure
Services
Length - Complaint
Static - Compliant
Static - Complaint
Extra Separators - Compliant
Landing Page
Home Page
Extra Separators - Complaint
Case Sensitive - Compliant
Services
Keyword Usage - Compliant
There is a scope of adding topics
- There is a scope of adding topics
Call to Actions missing
Images are with same name
Conclusion
Image clarity is improper
Observation
- Scope of adding Visual tags
Scope of adding Visual tags
URLs should be constructed logically and in a manner that is most intelligible to humans
- Header tags are not SEO Compliant
Header tags are not SEO Compliant
The current shape of Karvy Data Mangement in the organic search front is very poor.
- There is immense scope for the company to be a leader on digital front.
- The website is hardly ranking for any of the top keywords (apart from brand specific) in first page.
- There are hardly any authoritative websites who are voting Karvy Data Management
3 Human Resources for 12 months
Resource 1 - Content Writing
Resource 2 - Advanced Link Building
Resource 3 - Website Optimization as per changing algorithm
Header Tags
Since SEO activities endeavors to improve the inherent quality of a website making it more readable by humans as well as search engine bots, We believe it is a must for Karvy Data Management to revisit SEO strategies for their website.
Landing page
Home Page
Services
Usage of
HTML & CSS Errors
H1 tag - Not used
H2 tag - Not used
H3 tag - Not used
H4 tag - Not used
H5 tag - Not used
H6 tag - Not used
Landing Page
Home Page
Services
HTML Errors - 76
HTML Errors - 71
HTML Warnings - 8
HTML Warnings - 6
CSS Errors - 6
CSS Errors - 7
Observation
CSS Warnings - 5
The heading tags are the HTML tags that are used to hierarchically organize the design and content of a web page.
- Tags are used to structure the page so that users and search engines can make out “what the the page is all about".
- Visitors can understand the pages in a better manner and website can boost in search engines result.
Header tags are not used in both pages which is mistake according to the SEO standards
Observation
There are immense HTML and CSS errors in the website which is a Good sign of an interoperable webpage.
More traffic results in more Branding and more Conversions
Page Speed
Landing Page
Home Page
Services
Back-Links
Page Speed Score = 70
Page Speed Score = 75
Landing Page
Home Page
Services
Total no.of Back links = 6110
Total no.of Back links = 3100
Observation
Users will hardy wait for the page to load. Page Speed is one of the ranking factors on the search front.
Take Away
Page Rank
Page Speed of Karvy Data Management is poor when compared to the other Web players .
Quality backlinks improves website's traffic and popularity.
Having loads of backlinks will fetch nothing, it's their quality that matters.
Landing Page
Home Page
Services
Page Rank - 3
Page Rank - 4
Observation
Page Rank is an algorithm that calculates the web metrics which shows how reputable a particular page is according to google.
- Page Rank is one of the important ranking factors.
- Page Rank is purely calculated on no. of credible back links
Page rank for Home page is 4
SEARCH ENGINE OPTIMIZATION
DIGITAL FACTS
SEO is a mix of scientific techniques
63% of the businesses websites do not rank in search engine's results at all!!!
"Where do I stand?"
Road Ahead
Are you sure that you are not in the 63% bucket
97% of all online consumers use online media when researching products and services.
even if the purchase is made offline
"Stay Tuned !!! You will get to know it soon"
"Unlike your business, your website will be open 24*7"
Advantages of websites that RANK!
5 valuable ways to promote a business online
- People can find store location and hours
- Search Engine Optimization
- Google Local Search Optimization
Keyword Analysis
- They can find telephone number and Email address
- Google Adwords Campaigns (PPC)
Keyword Analysis, at its essence, is market research.
- They can learn about Products and Services
- It tells us what people are interested in, and in what relative numbers.
- It reveals the actual language people are using when they think about those topics, which provides us with insight on how to converse with them via our website.
- They can read credible customer Testimonials
That information is worth its weight in gold, since we know what to do with it.
- They can learn more about Offers and Promotions
Competitor Analysis
Broken Links
- They can buy Products & Services
Competitor SEO analysis should be an integral part of our SEO strategy.
Broken links will drive potential customers away!!!
- When we identify our standing in the industry, we can reinvent our SEO campaign and emerge stronger than our competitors.
Broken links prevent search engines from properly indexing our website.
- Understanding the competitive landscape involves finding answers to three basic questions:
- What is he doing that We're not?
- What is our competitor up to?
- Is what he’s doing working for him?
- Any SEO work that you’ve invested in could be money down the drain if there are broken links pushing down our Google rankings.
We will save your website from adversely getting affected out of broken links.
Out of the 5 ways, the best baits are ORGANIC SEARCH (SEO) and Local Search.
Back-Links
Back links determine the below factors:
We build credible and authoritative back links for your website by following advanced link building techniques.
Content Structure
W3C Validations
Content should be structured with search engine traffic in mind.
All pages of a website should be built in accordance with Web standards.
- Based on the keyword research and competitor analysis, we would recommend certain structure of content for each of the levels in our website.
- The elements of the content we would lay our hands on would be:
Search engines have to parse the HTML code of your website to find relevant content.
- Text
- Images
- Headers
- Anchor tags
- Emphasis driven phrases and
- Call to Actions
- We would see to that there are absolutely no code errors that can cause serious styling issues from a web design perspective.
One-Time Activities
If given an opportunity, we would be carrying out the below One-Time Activities
- Robots.txt and Site maps Generation
- URL Structure Recommendations
- Title & Meta Tags Generation
URL Structure
Title & Meta Tags
Optimizing the meta information will fetch us click-through s
We organize content such that URLs could be constructed logically and in a manner that is most intelligible to humans.
These elements are critical to both user experience and search engine optimization.
- It creates value in three specific areas:
- Relevancy
- Browsing
- Search engine results pages
URLs describe a site or page to visitors and search engines.
We ensure that your URLs are Relevant, Compelling and Accurate, so that they can rank well in search engines.
Local Listings
90-95% of consumers search for local business online.
- 73% of all the activity is related to local content
- 20% of desktop queries have local content
- 82% of local searches follow up with a phone call or show up on your doorstep
Costing
Page Speed
Where do Karvy Data Management stand?
Internal Linking
7%
16%
11%
1 sec
Internal links are most useful for establishing site architecture and spreading link juice.
Loss in
Conversions
Fewer Page Views
Decrease in customer satisfaction
Delay in page load time results in
These type of links are useful for three reasons:
- They allow users to navigate a website.
- They help establish information hierarchy for the given website.
- They help spread link juice (ranking power) around websites.
Compressions
Java Scripts
DNS
Sprites
Lazy Loads
Improved Page Speed
Structured Data
Inline Small Resources
If you are developing a new website or rejuvenating your existing one, we can assist you by making sure that the site’s hierarchy looks like a reasonably balanced pyramid.
Factors influencing Page Load
We will improve your websites performance in search using Google Rich Snippets.
- Rich snippets comes with below benefits:
- Draws user attention.
- Improves CTR.
- Give users a sense for what’s on the page and why is it relevant to their query.
Events
Organizations
Recipes
Reviews
Product
CTR
Music
SEO Importance
People
Average %age of clicks
Benefits of SEO
- Increase website's Visibility & Usability
- Build Brand, Reputation and Trust
- Win Substantial Traffic, Leads and Sales online
New page Optimization
Campaign Planning & Execution
When a new page is introduced into the website, we will be executing out all the One-Time activities on the page.
We would be planning and executing different campaigns which will meet Online Marketing Goals of Karvy Data Management .
Wide Array of Goals
- Title & Meta Recommendations
- Votes from External Sites
Recurring Activities
Lost Opportunity
If given an opportunity, we will be working on the below Regular Activities
"New Page Optimization"
"Campaign Planning and Execution"
Take Away
Yearly metrics
"Reports Generation"
Why Digital Marketing?
If your web pages ranks on the first page of Google, the average CTR you could expect is 8.98%.
Reports
Search - Crawl Data, Traffic Data, Optimization Data, Competitor's Data, Keyword Ranking, Other Custom Reports
Digital Marketing is taking over the traditional forms of analog marketing. It's high time for the businesses who are not aware of this trend to quickly adapt to this new marketing climate.
Content - Split Search, Internal Site Search, Visitor Foot Print, Site Speed Events
Social - Credible Social Sources, Social Sharing, Social Media Impact
Mobile - Mobile App Analytic s, Mobile Traffic Data
What is SEO?
Conversion - Visitors Behavior, E-Commerce reporting, Multi-Channel Funnels, Flow Visualization, Attribution Modeling
Assuming INR 300,000/- is made out of every event excluding operations and administration charges.
Advertising - Mobile Analytic s, Multics-Channel Funnels, campaign Performance, Attribution Modeling
SEO is a dynamic science.
Is SEO so very Important?
Will be discussed during the call
Organic Search Engine Optimization is one of the best cost effective solutions which will drive you immense returns.
Assuming 10% Conversion rate from the website.
Where do Karvy Data Management Stand
You are not at all ranking in the first page of Google Search for the top 25 keywords.
Lost Opportunity
You have been losing 1 billion INR on an yearly basis
"Is SEO so very important?"