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SEO Insights of Karvy Data Management

Hi, we would like to take pride in introducing ourselves as BigIn IT Services Pvt. Ltd. We are a one shop stop online solution for all your Digital Marketing needs.

Objective

The objective of this presentation is to showcase some insights which will help Karvy Data Management in understanding their BRAND visibility on Organic Search (SEO).

Expectations

Where should you head

Current status

Where do you stand

LOE

What can you expect?

"Why Digital Marketing?"

COST?

Road Ahead

"Lost Opportunity?"

"What is SEO?"

what can you expect out of us from SEO

LOE

Current Status

Title & Description

Landing Page

Home Page

Services

Meta Description

Title Tag

Meta Description

:: Welcome to Karvy Data Management Services Limited ::

  • Length - Compliant
  • Brief & Conclusive - Non Compliant

MISSING

  • Brief & Conclusive - Non Compliant
  • Keyword Usage - Compliant
  • Keyword Stuffing - Compliant
  • Keyword stuffing - Compliant
  • Branding - Compliant

Image Optimization

Google Snap Shot

Take Away

Titles and Meta Descriptions plays a crucial role in increasing the CTR (Click Through Rate) of a website.

Landing Page

Home Page

  • Though there are Titles in the Home Page, they are not brief and conclusive.

Services

  • Traffic

  • Leads

  • Conversions

Services

There is no meta descritpion in both pages

Alt Attributes - Non compliant

Image File Names - Non compliant

Observation

"Google is blind!!!" - It cannot see images.

Instead, google reads the alt text tagged along to an image.

There is a mismatch in what we are showing to users and what we are showing to Google robots. This is a serious issue which can turn down the website.

  • Our images do not have alt attributes tagged along in both pages .
  • Images do not have meaningful file names for both pages .

URL Structure

Introduction

Landing Page

Home Page

Content Structure

Services

Length - Complaint

Static - Compliant

Static - Complaint

Extra Separators - Compliant

Landing Page

Home Page

Extra Separators - Complaint

Case Sensitive - Compliant

Services

Keyword Usage - Compliant

There is a scope of adding topics

  • There is a scope of adding topics

Call to Actions missing

  • Call to Actions missing

Images are with same name

Conclusion

Image clarity is improper

Observation

  • Scope of adding Visual tags

Scope of adding Visual tags

URLs should be constructed logically and in a manner that is most intelligible to humans

  • Header tags are not SEO Compliant

Header tags are not SEO Compliant

The current shape of Karvy Data Mangement in the organic search front is very poor.

  • There is immense scope for the company to be a leader on digital front.

  • The website is hardly ranking for any of the top keywords (apart from brand specific) in first page.

  • There are hardly any authoritative websites who are voting Karvy Data Management

3 Human Resources for 12 months

Resource 1 - Content Writing

Resource 2 - Advanced Link Building

Resource 3 - Website Optimization as per changing algorithm

Header Tags

Since SEO activities endeavors to improve the inherent quality of a website making it more readable by humans as well as search engine bots, We believe it is a must for Karvy Data Management to revisit SEO strategies for their website.

Landing page

Home Page

Services

Usage of

HTML & CSS Errors

H1 tag - Not used

H2 tag - Not used

H3 tag - Not used

H4 tag - Not used

H5 tag - Not used

H6 tag - Not used

Landing Page

Home Page

Services

HTML Errors - 76

HTML Errors - 71

HTML Warnings - 8

HTML Warnings - 6

CSS Errors - 6

CSS Errors - 7

Observation

CSS Warnings - 5

The heading tags are the HTML tags that are used to hierarchically organize the design and content of a web page.

  • Tags are used to structure the page so that users and search engines can make out “what the the page is all about".
  • Visitors can understand the pages in a better manner and website can boost in search engines result.

Header tags are not used in both pages which is mistake according to the SEO standards

Observation

There are immense HTML and CSS errors in the website which is a Good sign of an interoperable webpage.

More traffic results in more Branding and more Conversions

Page Speed

Landing Page

Home Page

Services

Back-Links

Page Speed Score = 70

Page Speed Score = 75

Landing Page

Home Page

Services

Total no.of Back links = 6110

Total no.of Back links = 3100

Observation

Users will hardy wait for the page to load. Page Speed is one of the ranking factors on the search front.

Take Away

Page Rank

Page Speed of Karvy Data Management is poor when compared to the other Web players .

Quality backlinks improves website's traffic and popularity.

Having loads of backlinks will fetch nothing, it's their quality that matters.

Landing Page

Home Page

Services

Page Rank - 3

Page Rank - 4

Observation

Page Rank is an algorithm that calculates the web metrics which shows how reputable a particular page is according to google.

  • Page Rank is one of the important ranking factors.
  • Page Rank is purely calculated on no. of credible back links

Page rank for Home page is 4

SEARCH ENGINE OPTIMIZATION

DIGITAL FACTS

SEO is a mix of scientific techniques

63% of the businesses websites do not rank in search engine's results at all!!!

"Where do I stand?"

Road Ahead

Are you sure that you are not in the 63% bucket

97% of all online consumers use online media when researching products and services.

even if the purchase is made offline

"Stay Tuned !!! You will get to know it soon"

"Unlike your business, your website will be open 24*7"

Advantages of websites that RANK!

5 valuable ways to promote a business online

  • People can find store location and hours
  • Search Engine Optimization
  • Google Local Search Optimization

Keyword Analysis

  • They can find telephone number and Email address
  • Google Adwords Campaigns (PPC)
  • Social Media Marketing

Keyword Analysis, at its essence, is market research.

  • They can learn about Products and Services
  • Email Marketing
  • It tells us what people are interested in, and in what relative numbers.
  • It reveals the actual language people are using when they think about those topics, which provides us with insight on how to converse with them via our website.
  • They can read credible customer Testimonials

That information is worth its weight in gold, since we know what to do with it.

  • They can learn more about Offers and Promotions

Competitor Analysis

Broken Links

  • They can buy Products & Services

Competitor SEO analysis should be an integral part of our SEO strategy.

Broken links will drive potential customers away!!!

  • When we identify our standing in the industry, we can reinvent our SEO campaign and emerge stronger than our competitors.

Broken links prevent search engines from properly indexing our website.

  • Understanding the competitive landscape involves finding answers to three basic questions:
  • What is he doing that We're not?
  • What is our competitor up to?
  • Is what he’s doing working for him?
  • Any SEO work that you’ve invested in could be money down the drain if there are broken links pushing down our Google rankings.

We will save your website from adversely getting affected out of broken links.

Out of the 5 ways, the best baits are ORGANIC SEARCH (SEO) and Local Search.

Back-Links

Back links determine the below factors:

  • Search Engine Rankings

  • Popularity

  • Importance

We build credible and authoritative back links for your website by following advanced link building techniques.

Content Structure

W3C Validations

Content should be structured with search engine traffic in mind.

All pages of a website should be built in accordance with Web standards.

  • Based on the keyword research and competitor analysis, we would recommend certain structure of content for each of the levels in our website.
  • The elements of the content we would lay our hands on would be:

Search engines have to parse the HTML code of your website to find relevant content.

  • Text
  • Images
  • Headers
  • Anchor tags
  • Emphasis driven phrases and
  • Call to Actions
  • We would see to that there are absolutely no code errors that can cause serious styling issues from a web design perspective.

One-Time Activities

If given an opportunity, we would be carrying out the below One-Time Activities

  • W3C Validations

  • Robots.txt and Site maps Generation

  • Broken Link Analysis

  • URL Structure Recommendations

  • Page Speed Enhancement
  • Keyword Analysis

  • Competitor Analysis

  • Content Structure Recs

  • Internal Linking

  • Title & Meta Tags Generation

URL Structure

Title & Meta Tags

Optimizing the meta information will fetch us click-through s

We organize content such that URLs could be constructed logically and in a manner that is most intelligible to humans.

These elements are critical to both user experience and search engine optimization.

  • It creates value in three specific areas:
  • Relevancy
  • Browsing
  • Search engine results pages

URLs describe a site or page to visitors and search engines.

We ensure that your URLs are Relevant, Compelling and Accurate, so that they can rank well in search engines.

Local Listings

90-95% of consumers search for local business online.

  • 73% of all the activity is related to local content
  • 20% of desktop queries have local content
  • 82% of local searches follow up with a phone call or show up on your doorstep

Costing

Page Speed

Where do Karvy Data Management stand?

Internal Linking

7%

16%

11%

1 sec

Internal links are most useful for establishing site architecture and spreading link juice.

Loss in

Conversions

Fewer Page Views

Decrease in customer satisfaction

Delay in page load time results in

These type of links are useful for three reasons:

  • They allow users to navigate a website.

  • They help establish information hierarchy for the given website.

  • They help spread link juice (ranking power) around websites.

Compressions

Java Scripts

DNS

Sprites

Lazy Loads

Improved Page Speed

Structured Data

Inline Small Resources

If you are developing a new website or rejuvenating your existing one, we can assist you by making sure that the site’s hierarchy looks like a reasonably balanced pyramid.

Factors influencing Page Load

We will improve your websites performance in search using Google Rich Snippets.

  • Rich snippets comes with below benefits:
  • Draws user attention.
  • Improves CTR.
  • Give users a sense for what’s on the page and why is it relevant to their query.

Events

Organizations

Recipes

Reviews

Product

CTR

Music

SEO Importance

People

Average %age of clicks

Benefits of SEO

  • Increase website's Visibility & Usability

  • Build Brand, Reputation and Trust

  • Compete in New Markets

  • Win Substantial Traffic, Leads and Sales online

New page Optimization

Campaign Planning & Execution

When a new page is introduced into the website, we will be executing out all the One-Time activities on the page.

We would be planning and executing different campaigns which will meet Online Marketing Goals of Karvy Data Management .

Wide Array of Goals

  • Keyword Analysis

  • Competitor Analysis

  • Content Structure

  • Internal Linking
  • Content Structure

  • W3C Validations

  • Page Speed

  • URL Structure
  • Traffic

  • CTR

  • Bounce Rates
  • Branding

  • Sales

  • Leads
  • Title & Meta Recommendations
  • Votes from External Sites

Recurring Activities

Lost Opportunity

If given an opportunity, we will be working on the below Regular Activities

"New Page Optimization"

"Campaign Planning and Execution"

Take Away

Yearly metrics

"Reports Generation"

Why Digital Marketing?

If your web pages ranks on the first page of Google, the average CTR you could expect is 8.98%.

Reports

Search - Crawl Data, Traffic Data, Optimization Data, Competitor's Data, Keyword Ranking, Other Custom Reports

Digital Marketing is taking over the traditional forms of analog marketing. It's high time for the businesses who are not aware of this trend to quickly adapt to this new marketing climate.

Content - Split Search, Internal Site Search, Visitor Foot Print, Site Speed Events

Social - Credible Social Sources, Social Sharing, Social Media Impact

Mobile - Mobile App Analytic s, Mobile Traffic Data

What is SEO?

Conversion - Visitors Behavior, E-Commerce reporting, Multi-Channel Funnels, Flow Visualization, Attribution Modeling

Assuming INR 300,000/- is made out of every event excluding operations and administration charges.

Advertising - Mobile Analytic s, Multics-Channel Funnels, campaign Performance, Attribution Modeling

SEO is a dynamic science.

Is SEO so very Important?

Will be discussed during the call

Organic Search Engine Optimization is one of the best cost effective solutions which will drive you immense returns.

Assuming 10% Conversion rate from the website.

Where do Karvy Data Management Stand

You are not at all ranking in the first page of Google Search for the top 25 keywords.

Lost Opportunity

You have been losing 1 billion INR on an yearly basis

"Is SEO so very important?"

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