Competition
- Barriers
- Existing social media initiative
- Inflexibility to see advantages/understand value of product
- Gaining Momentum
- 'Gold Standard' for C2C
- DataXu - 87 Million in Revenue
- Standard to expand business for responsibility for brand
- Competition
- Local businesses independently handle social media
Marketing
- Selling Cycle- important for customer interaction; face to face contact
- Importance for investment
- Reach customers- Google Adwords; Website
- Importance for Investment
- Marketing- Local ads, copyright on client media pages
- Sales- push sales through customer interaction
- Support- consistent employee contact with customer helps business set and achieve sales goals
- Direct & Indirect Marketing
- Direct- target small businesses with promotions
- Indirect- look at interest as an indication of success
Business Position
Computer to Consumer
Social Media Marketing
Solution
What We Do:
"Revolutionizing the way companies advertise their product to the consumer through various forms of social networking."
Founders:
Kristen Blackman, Anna Brennan, Julia Sabrick & Naomi Vora
Founded Fall 2012
- A variety of packages (1 year plan)
- Secure Revenue
- Lack of Competition in Specific Market
- Value Add
- Keep marketing tactics specific
- Revolutionize involvement from different parts of community
- Homegrown Company (familiar)
- Benefits
- Expanding marketing options for local entrepreneurs
Business Strategy
1. Have central office space
2. Increase staffing to 25 full time positions
3. Become regional, then national marketing agency network
Financial Projections
Exit Strategy
Year 1: (50 businesses)
Employees: $16,640
Rental Building: $24,000
- Momentum
- needing trust/reliability from previous customers
- developing strong relationships
- small businesses to larger local franchises
- establish
Acquisition:
- At the end of each year of investment, investors receive ROI
- Additional rounds of financing will be available in later years
- Potential Buyers:
- MainstreetHost.com
- MintSocial.com
$400,000
$800,000
$1,200,000
$2,400,000
$4,000,000
Year 2: (100 businesses)
Employees: $33,280
Rental Building: $24,000
Year 3: (150 businesses)
Employees: $49,920
Rental Building: $24,000
Year 4: (300 businesses)
Employees: $66,560
Rental Building: $24,000
Year 5: (500 businesses)
Employees: $83,200
Rental Building: $24,000
Milestones
West Chester, PA
Home of West Chester University
150 small businesses in a Trendy Town
Generation X and Baby Boomers
Social Media Transition
Requested Funding
Management
15% equity divided amongst 3 investors in each year of financing
Year 1:
$40,640/3 = $13,547
Year 2:
$57,280/3 = $19,093
- Kristen Blackman- CFO
- Anna Brennan- Marketing Director
- Julia Sabrick- CEO
- Naomi Vora- Networking Executive
Uses:
- 8 employees
- Office Rental
- Expanding Marketing
- Expanding: (Delaware County, Philadelphia, New Jersey, etc.)
- 12-20 employees
- Opened Fall 2012
- Worked with 50 local businesses
- Look for Angel Round of Investors in Fall 2015
- Expand across country:
- need regional managers
- increase employee responsibility
- include benefits
Inviting investors to be on Board of Advisors
Five Year
Growth Plan
20 employees at the end of 5 year period with each employee having an equal opportunity to recruit potential clients (goal of 5 per year)
- Central Office Space to connect with clientele
- Increase employee to business ratio
- Expand marketing responsibilities within medium-bigger sized companies
- Attain National Recognition
- By Year 5