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Competition

  • Barriers
  • Existing social media initiative
  • Inflexibility to see advantages/understand value of product
  • Gaining Momentum
  • 'Gold Standard' for C2C
  • DataXu - 87 Million in Revenue
  • Standard to expand business for responsibility for brand
  • Competition
  • Local businesses independently handle social media

Marketing

  • Selling Cycle- important for customer interaction; face to face contact
  • Importance for investment
  • Reach customers- Google Adwords; Website
  • Importance for Investment
  • Marketing- Local ads, copyright on client media pages
  • Sales- push sales through customer interaction
  • Support- consistent employee contact with customer helps business set and achieve sales goals
  • Direct & Indirect Marketing
  • Direct- target small businesses with promotions
  • Indirect- look at interest as an indication of success

Business Position

Computer to Consumer

Social Media Marketing

Solution

What We Do:

"Revolutionizing the way companies advertise their product to the consumer through various forms of social networking."

Founders:

Kristen Blackman, Anna Brennan, Julia Sabrick & Naomi Vora

Founded Fall 2012

  • A variety of packages (1 year plan)
  • Secure Revenue
  • Lack of Competition in Specific Market
  • Value Add
  • Keep marketing tactics specific
  • Revolutionize involvement from different parts of community
  • Homegrown Company (familiar)
  • Benefits
  • Expanding marketing options for local entrepreneurs

Business Strategy

  • Steps:

1. Have central office space

2. Increase staffing to 25 full time positions

3. Become regional, then national marketing agency network

Financial Projections

Exit Strategy

ROI:

Revenue:

Profit:

Year 1: (50 businesses)

Employees: $16,640

Rental Building: $24,000

  • Momentum
  • needing trust/reliability from previous customers
  • developing strong relationships
  • small businesses to larger local franchises
  • establish

$121,920

$163,248

$359,360

$742,720

Acquisition:

  • At the end of each year of investment, investors receive ROI
  • Additional rounds of financing will be available in later years
  • Potential Buyers:
  • MainstreetHost.com
  • MintSocial.com

Market Need & Customers

$400,000

$800,000

$1,200,000

$2,400,000

$4,000,000

Year 2: (100 businesses)

Employees: $33,280

Rental Building: $24,000

Year 3: (150 businesses)

Employees: $49,920

Rental Building: $24,000

Year 4: (300 businesses)

Employees: $66,560

Rental Building: $24,000

Year 5: (500 businesses)

Employees: $83,200

Rental Building: $24,000

Milestones

West Chester, PA

Home of West Chester University

150 small businesses in a Trendy Town

Generation X and Baby Boomers

Social Media Transition

Requested Funding

Management

15% equity divided amongst 3 investors in each year of financing

4 co-owners:

Year 1:

$40,640/3 = $13,547

Year 2:

$57,280/3 = $19,093

  • Kristen Blackman- CFO
  • Anna Brennan- Marketing Director
  • Julia Sabrick- CEO
  • Naomi Vora- Networking Executive

Uses:

  • 4 employees
  • Office Rental

  • 8 employees
  • Office Rental
  • Expanding Marketing

  • Expanding: (Delaware County, Philadelphia, New Jersey, etc.)
  • 12-20 employees

  • Opened Fall 2012
  • Worked with 50 local businesses
  • Look for Angel Round of Investors in Fall 2015
  • Expand across country:
  • need regional managers
  • increase employee responsibility
  • include benefits

Inviting investors to be on Board of Advisors

Five Year

Growth Plan

Year 3

Year 4

Year 5

20 employees at the end of 5 year period with each employee having an equal opportunity to recruit potential clients (goal of 5 per year)

  • Central Office Space to connect with clientele
  • Increase employee to business ratio
  • Expand marketing responsibilities within medium-bigger sized companies
  • Attain National Recognition
  • By Year 5
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