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Lexus and the Olive Tree
5
Lexus and the Olive Tree
Chapter 11 & 12
Melvia Taylor
Ashley Holloway
Mario Jones
Chapter 11 Buy Taiwan,Hold Italy, Sell France
How Fast Is Your Country or Company?
Klaus Schwab of the Devios world Economic Forum once said.
"We have moved from a world where the big eat the small to a world where the fast eat the slow"
Some electronic brands that were compared to each other include: Microsoft, Compaq, IBM and Dell.
The chapter further goes into how the world has evovled from a world where the key to wealth is to amass, share, and harvest knowlege.
As the years went on computers were becoming better and better. There also were different brands being developed that were knocking IBM out the park.
Later in the chapter Siemen is talked about which is a German electronics gaint.
Chapter 12 The Golden Arches Theory of Conflict Prevention
No two countries that both had Mcdonald's had fought a war against each other
Today's version of globization significantly raises the costs of countries using war as a means to pursue honor, react to fears or advance their interest.
* Intensifying economic integration.
* Digital Integration
* Spreading capitalist values
Most countries live by a electronic Herd including the U.S.
Regional economy crisis and their potential to spread to other markets.
No two countries that both had Mcdonald's had fought a ar against each other.
Mario Jones