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Social Factor:
The trend that people nowadays pay more attention to sex and health issues. People seeking knowledge about safe sex method and product such as Condom and contraceptive method
-PEST Analysis
Political Factor:
CE certification within EU union is very strict and the cost to produce the condom meet requirement is too expensive
Technological Factor:
The advancing technology of producing Durex condom makes the manufacturing more efficient, less costly, so they can put more effort can be placed on distribution
Economic Factor:
The condom market is stabilized. The market has not resulted in any financial hardships during recent global recession
-Product/Package/Price:
-Distribution Channels:
-Target Market:
-Marketing Communications:
-Other Competitors:
Target Market
How we deliver message to target market?
I. Background information
II. Condom market
III. Competitor analysis
+Market environment
IV. Strategic analyse
V. Marketing recomendation
VI. References
Target Market:
How we deliver the message to target market?
Target Market:
How we send the message to target market?
Target Market:
How we send the message to target market?
(Official website, 2008-2012)
(Mintel, 2013)
(Official website, 2008-2012)
-UK condom market faced decline from 2009-2011 and the market has seen a slight rise since 2012
• Ansell website. Available at:http://www.ansell.com(Accessed 30, November 2013)
• Billy boy website. Available at:http://www.billy-boy.co.uk/ (Accessed 1, December 2013)
• Reckitt Benckiser website. Available at: http://www.rb.com/
• Durex website.Available at: http://www.durex.co.uk/(Accessed 1, December 2013).
• Obasi A. (2006)Critical tactics for implementing Porter's generic strategies. Journal of Business Strategy Vol.27 No.1
• Mintel
• Superdrug website (2013) Available at: https://www.superdrug.com/search?q=condom (Accessed 3, December 2013)
• Tesco website (2013) Available at: http://www.tesco.com/groceries/product/search/default.aspx?searchBox=condom&icid=tescohp_sws-1_condom(Accessed 3, December 2013)
• United Nations Population Division (2011) World conctraceptive use (online) Available at:http://www.un.org/esa/population/publications/contraceptive2011/contraceptive2011.htm(Accessed 2, December 2013)