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12 Types of Commercials
4
Transcript
Emotion
Reason-why Copy
These tug your heartstrings(and your wallet) with nostalgia, charm, & sentimentality.
Lists the reasons why people should buy the product.
Continuing Characters
A fictional person who appears in a series of commercials.
Humor
People like funny commercials!
Jingles
Visual as Hero
An advertising slogan set to music.
Advertisers treat commercial making as film-making.
Animation
Effective in selling to children.
Slice-Of-Life
Life-Style Advertising
A miniature play involving the product.
Focuses on the user and how the product fits into their life-style.
Stand-Up Presenter
An actor stands before the camera and delivers a straightforward sales pitch.
Testimonials
Used to add credibility to a claim. People more readily believe praise for a product when it comes from a customer.
12 Types of Commercials
Demonstrations
Demonstrations show how a product works.
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