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Subliminal Messaging in Advertising

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Indigo George

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Subliminal Messaging in Advertising

What is subliminal messaging?

NY Times: Get Out of My Subconscious

  • Make an unconscious connection with the consumer
  • Hidden messages in media
  • Influences how media is perceived
  • Ethical - Sell something to the consumer
  • Unethical - Unintentional selling of other things

Indigo George

Laura Tramontozzi

Siddhartha Dogra

Spencer Biddle

What isn't subliminal messaging?

  • Hypnosis
  • Controlling
  • Powerful

BBC: Subliminal Images Impact on Brain

  • The brain registers subliminal messages
  • University College, London
  • people registered images if the brain had "Spare capacity"
  • Easy task: brain registered 'invisible' object
  • Hard task: brain did not show any activity suggesting participants had not registered the subliminal images

Saved by the Bell: The Zack Tapes

Psychological Findings

  • Two experiments - 159 subjects
  • Ranked agreement 1-7

One: Awareness

Two: Undetected v detected response

Three: Impact of undetected

Four: Influence

ARTICLE CITATIONS

MEDIA CITATIONS

  • Klosterman, C. (2014, February 1). Get Out of My Subconscious! Retrieved from http://www.nytimes.com/2014/02/02/magazine/get-out-of-my-subconscious.html?_r=0
  • Subliminal images impact on brain. (2007, September 3). Retrieved from http://news.bbc.co.uk/2/hi/health/6427951.stm
  • Smith, Kirk H., and Martha Rogers. "Effectiveness of Subliminal Messages in Television Commercials: Two Experiments." Journal of Applied Psychology 79.6 (1994): 866-74. Web.
  • www.subliminal-messaging.com
  • http://nationalharbor.com/
  • Lucas Ocampo. (2010, Jun 16). Ice-cream advertisement Subliminal MEssage [Video file]. Retrieved from www.youtube.com/watch?v=B-ulX4QSwjY
  • Peter Engel, Tom Tenowich (Writer), & Don Barnhart (Director). (1989). The Zack Tapes. In Peter Engel (Producer), Saved by the Bell. Los Angeles, CA: NBC Productions.

Conclusion

Is it true?

  • Not particularly effective
  • Supraliminal works better
  • Information isn't retained
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