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-4.2 % light beer
-102 calories
-Introduced in 1978
-2012 slogan: "The World's Most Refreshing Beer"
-Target demographic: 21-early 30s
- 4.2 % American-style lager
- 110 calories
- Introduced nationally in 1982
- 2012 slogan: "The sure sign of a good time. Here we go."
-Target demographic: 21-early 30s
-Hundreds of prizes
-Special codes on bottles
-Superbowl tickets
-Bud Light Football Tickets for Life promotion
-Interactive mobile campaign offer Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.
- Razorfish, the digital agency of record for Coors Light, developed the digital campaign to extend the beer brand’s Super Bowl presence and connect the brand with consumers prior to game day.
- Fans ages 21 and older the ability to “Snap, Send and Score” for a chance to win hundreds of prizes
-Help promote recycle awareness
-Detroit, Philadelphia, Washington D.C., Atlanta, Jacksonville, Miami, Houston, Kansas City, and San Francisco
-"Very Superstitious": rituals fans perform
-"My Bud Light"- Introduces Fantasy Football League
- Air commercials on ESPN, CBS, Fox and NFL Network.
-Focuses on new, resealable bottle
-16-oz. Silver Bullet Aluminum Pint
-Cold-activated bottles: turn blue
-Silver Bullet Train-"speeds through the snow-capped Rockies to bring you cold Coors Light"
-Wide mouths, screw tops
-Facebook app: 3D image of bottle
-Official sponsor of NFL
-"Year of the Fan"
-Team-branded cans
-Packaging that feels like actual football
-Deal with NFL worth $1.2 billion
-Mobile campaign
-Facebook app
-New, resealable bottle
-In 2011, Anheuser-Busch spent $456.2 million on measured media. 62% spent on sports.
-MillerCoors spent less than half that amount, spending 56% percent on sports.