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Final Product

  • Check title placement.
  • Edit wording for maximum readability.
  • Consider image placement.
  • Bring all elements of the compostition

together.

2nd step

  • Create comps capturing basic ideas and outlines of our task.
  • Consider audience and readablitity of each comp.
  • Meet with client to colloborate ideas and options that are best suited.

Start

Create Identity

1st step

Last step

Target Audience

Research Wetlands

  • Create thumbnails of ideal signage.
  • Choose color scheme and fonts that enhance readability and catch the attention of the audience.
  • Consider importance of text and picture location.
  • Identify hierarchy of importance for information in individual signs.
  • Finalize comps.
  • Edit for readability.
  • Consistency through all signage.
  • Finding appropriate amount of information for 3-30-3 rule.
  • Site and include placeholder images

Ideas

WETLANDS and YOU

Shorter/Longer signs

New Color

FEATHERS to FIND

WHAT is a WETLAND

More Information

Erika and Joey,

Graphic Design, Public Relations & Communication

Objective:

  • Create signage that is relateable and engaging for all audiences.
  • Add new colors and images that better attract an audience.
  • Indicate the importance of wetland conservation.
  • Apply material learned in class to educate public on importance of ecosystems and biodiversity.

Problems with intial signage

  • Signs were weathered, cracked and missing information.
  • Colors were faded and inconsistent with wetland theme.
  • Need for more information and pictures that could grab the audience.
  • Dimensions not handicapped friendly.

Wetland Signage

Owen,

Business & Economics

Our Task:

Create New Wayside Wetland Exhibits

Richard Bong State Recreation Area

Wetland and Bird Wayside Signage

Erika, Alyssa, Joey, Owen

Alyssa,

Biology

Different

perspectives

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