Protection Motivation Theory
Key terms
Adaptive Behavior- are those that prevents them from being at health risk
Maladaptive Behavior- are those that place an individual at health risk
Appraisal- an act of assessing something or someone
Efficacy- the ability to produce a desired or intended result
Introduction
Threat appraisal
The maladaptive behaviors are assessed here.
Protection Motivation theory was proposed by Dr. R.W Rogers in the year 1975.
This theory was initially proposed to asses fear appraisal.
It was later revised directing its focus on cognitive responses and behavioral change .
PMT Model
The appraisal path way
References
Boer, H., & Seydel, E.R. (1996). Protection motivation theory. In M. Connor and P. Norman (Eds.) Predicting Health Behavior. Buckingham: Open University Press.
Rogers, R.W. (1983). Cognitive and physiological processes in fear appeals and attitude change: A revised theory of protection motivation. In J. Cacioppo & R. Petty (Eds.), Social Psychophysiology. New York: Guilford Press.
van der Velde, F.W. & van der Plight, J. (1991). AIDS-related health behavior: Coping, protection, motivation, and previous behavior. Journal of Behavioral Medicine, 14, 429-451.
Godin, G. (1994). Social-cognitive theories. In R. K. Dishman (Ed.), Advances in
Exercise Adherence (pp.113-136). Champaign, IL: Human Kinetics.
Maddux, J.E., & Rogers, R. W. (1983). Protection motivation theory and self-efficacy:
A revised theory of fear appeals and attitude change. Journal of Experimental Social Psychology, 19, 469-479.
Conclusion
Protection motivation is a mediating variable whose function is to arouse, sustain and direct protective health behavior (Boer, Seydel, 1996).