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Protection Motivation Theory

Key terms

Adaptive Behavior- are those that prevents them from being at health risk

Maladaptive Behavior- are those that place an individual at health risk

Appraisal- an act of assessing something or someone

Efficacy- the ability to produce a desired or intended result

Introduction

Threat appraisal

The maladaptive behaviors are assessed here.

Protection Motivation theory was proposed by Dr. R.W Rogers in the year 1975.

This theory was initially proposed to asses fear appraisal.

It was later revised directing its focus on cognitive responses and behavioral change .

PMT Model

The appraisal path way

References

Boer, H., & Seydel, E.R. (1996). Protection motivation theory. In M. Connor and P. Norman (Eds.) Predicting Health Behavior. Buckingham: Open University Press.

Rogers, R.W. (1983). Cognitive and physiological processes in fear appeals and attitude change: A revised theory of protection motivation. In J. Cacioppo & R. Petty (Eds.), Social Psychophysiology. New York: Guilford Press.

van der Velde, F.W. & van der Plight, J. (1991). AIDS-related health behavior: Coping, protection, motivation, and previous behavior. Journal of Behavioral Medicine, 14, 429-451.

Godin, G. (1994). Social-cognitive theories. In R. K. Dishman (Ed.), Advances in

Exercise Adherence (pp.113-136). Champaign, IL: Human Kinetics.

Maddux, J.E., & Rogers, R. W. (1983). Protection motivation theory and self-efficacy:

A revised theory of fear appeals and attitude change. Journal of Experimental Social Psychology, 19, 469-479.

Conclusion

Protection motivation is a mediating variable whose function is to arouse, sustain and direct protective health behavior (Boer, Seydel, 1996).

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