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gotham typography presentation
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BACKGROUND & HISTORY
The typeface was inspired by 1930s American Sans-Serifs and New York City’s vernacular lettering
Gotham’s influence was signage, letterings thrown together by engineers and draftsmen outside the realm of typography
Hoefler & Frere-Jones were commissioned to design a signature sans serif for GQ in 2000
This gave them the chance to study and explore the style of building lettering in New York
They began with the sign for the Port Authority Bus Terminal.
Gotham was designed to exhibit the "mathematical reasoning of a draftsman," while also flowing outside the grid when reasonable
it has a straightforward personality
but what about the other fonts?
does h&fj have any suggestions?
for a palette with energetic wit...
h&fj suggest tungsten and archer
or maybe dignity...
h&fg suggests using type with similar proportions, yet assign each a different role
here are some other ideas
take a look at what gotham can do
gotham, the hardworking font for all.
GOTHAM
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