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1. Is a political speech in a campaign for President of the United States more persuasive when it contains powerful speech as opposed to powerless speech?
2. Is there a significant difference in the amount of powerful and powerless speech used in a winning candidate’s speech than in a losing candidate’s speech?
Subjects will be given two neutral speeches. No author or political party will be evident. They will read the speech and choose who they would vote for and explain why.
Content Analyze speeches of female and male candidates from both political parties to see if there is a significant difference in speech styles of winners and losers
The effects of powerful and powerless speech have been studied in the courtroom setting, classroom, employment interviews, and crisis intervention
Smith, V., Siltanen, S., & Hosman, L. (1998). The effects of powerful and powerless speech styles and speaker expertise on impression formation and attitude change. Communication Research Reports, 15(1), 27-35.
Parton, S., Siltanen, S., Hosman, L., & Langenderfer, J. (2002). Employment interview outcomes and speech style effects. Journal of Language and Social Psychology, 21(2), 144-161.
Bradac, J., & Mulac, A. (1984). Attributional consequences of powerful and powerless speech styles in a crisis-intervention context. Journal of Language and Social Psychology, 3(1), 1-19.