Product name

METHODS

OF

DISTRIBUTION

We also shift in consumer behavior from carbonated drinks towards NCSD

Orange allaa having strong brand awareness among their customers. We achieve fast growth on the basis of advertisements through TVC’s.

We perceived orange allaa as a fun drink but not as energetic drink. And we face high competition means market share is less and existence of high brand switching customers.

We facing high competition market in the form of Maaza and FrootO brands, which are very old brand exist in the market and they also have high market shares.

ORANGE JUICE

IN-DIRECT

DIRECT

In indirect selling whole sellers and agencies will cover the areas to be targeted.

In direct selling, we will supply our product in the shops by using our own transport.

TARGET MARKETING

• Our product, which is offered to slice, named Orange allaa.

• orange gives refreshing

OUR PRODUCT

• energy and vitamins in it

• good for our health

DEMOGRAPHIC MARKET

ECONOMIC MARKET

•  Lower.
•  Lower middle.
•  Middle class.

•  Children.
•  Teenagers.
•  Youth.
•  Old.

• LAUNCHED IN 1993

• PEPSICO'S LARGERST BRAND

• RE-LAUNCH IN 2008

Introduction of slice

• DELICIOUSLY SWEET TASTE

• IRRESISTABLE AROMA

• CHOOSEN FROM FRESH FRUIT

BENEFIT OF ORANGE JUICE

• Maintains the Blood Pressure Levels:

• Makes the Skin beautiful & Young Looking:

• Reduces Risks of Heart Attacks:

• Benefits for Treating & Preventing Ulcers

Line extension

Brand development

we introduce different taste with different form of packages and ingredients, but we sure about that we easily capture a big market because of the existence of brand name, which is very popular among the customers.

In brand development we follow line extensions strategy because we offered orange flavor juice to slice company

Product:

orange juice

Product name:

Marketing mix

orange allaa

4p's of our product

Product company:

Group members:

• product
• price
• place
• promotion

Pepsi Co. Slice Juice

Freshly squeezed juices was seen as juice that has been squeezed and immediately packaged. This type of juice was recognized as a pure juice with no additives and was seen as a good quality, premium product.

1.PRODUCT

• Good quality orange juice

4.PROMOTION

CONCLUSION

• Energy drink for every age group peoples

• Packaging is must similar to our competitors brands

• We promote our products in different medium of channels, like we promote orange allaa through advertisement and also through bill boards and print media

• Attracted to kids to buy this orange allaa

shiza azhar

bushra aijaz

farheen alvi

saba

shahzad iqbal

faizan saleem

2.PRICE

3.PLACE

• We set prices according to our economic stability

• Easily in our budget

• Good quality things in low prices

• Orange juices are those products which are provide in mass market. We provide Orange allaa in all over the Pakistan, like every retail shops, hyper stores, super stores, medical stores and also in general stores

• we set prices according to our competitor’s prices, so orange allaa price is become Rps: 18,