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The era of creativity started in the 1980's by Stanley Resor and his copywriter Helen Lansdowne at the J. Walter Thompson agency. Their approach took advantage of the newfound ability to print photographs and color illustrations (as opposed to labor-intensive hand engravings) of products. This concept continues til this day. On the streets of central Stockholm, Sweden, there is an advertisement on the side of a bus shelter in the Odenplan plaza. The ad appears to be, as you would think, just a traditional one, with a model on it. When someone would be waiting for the bus, and light a cigarette, the model on the ad would start coughing. The ad was promoting a Sweden pharmacy chain, Apotek Hjärtat. The chain has a history of promoting healthy lifestyles, but they wanted to take it a step further. It works by having a video ad equipped with a smoke detector that could sense when someone lit up a cigarette nearby, thus causing the model to start coughing. While the reaction was overwhelmingly positive, some smokers weren’t thrilled.“Some think that this billboard terrorizes smokers, but most think it’s brilliant and innovative and smart,” Magnus Jakobsson, creative director at Åkestam Holst, the Stockholm advertising agency behind the campaign, says. “It helped [bring attention to] the subject of the dangers connected to smoking to get massive attention all over the world.”
http://www.medialifemagazine.com/sign-coughs-cigarette-smoke/
Era of Creativity
The world of television and modern media has become a tool of propaganda and social control. Since the early 20th century, many resources have been applied to understanding how to manipulate the human perspectives through television and other forms of mass media, in the media industry. For example, take the show, “The Biggest Loser.” For the most part, everyone who watching reality TV shows knows that they are pretty much scripted or staged. The show consists of overweight people competing to lose the most weight. For the entertainment benefit of the rest of the world, it lies about the circumstances of the training and weighing regimen of their contestants while using underhanded methods to generate phony emotional responses from their contestants. A former contestant of the show, Andrew Costello, admits that the show is staged to make the contestants break down emotionally, and that their weigh-ins aren’t accurate. “They want the drama, the tears, the fights, the tears, the triumphs and the tears. Producers would push you to cry because that’s what makes good TV. They continually asked questions like “Do you miss your kids?” Needless to say, I broke down more than once,” Andrew tells the Courier Mail. He continues, “Have you ever wondered how the contestants manage to lose a staggering 12 kilos in a single week? We don’t. In my series, a weekly weigh-in was NEVER filmed after just one week of working out. In fact, the longest gap from one weigh-in to the next was three and a half weeks.”
Source: http://www.couriermail.com.au/former-biggest-loser-contestant-andrew-cosi-costello-reveals-the-truth-about-the-weight-loss-show/news-story/c4ce6541e890576200dd1fa4948cfd54#?sv=9cc6e09ed28cdee1bf04df120e3bd360
Advertisers emphasized entertainment as well as information.
Propaganda
The intentional influence of attitudes and opinions.
Source: Straubhaar, Joseph. Media Now: Understanding Media, Culture, and Technology, 9th Edition. Cengage Learning, 2016. [Bookshelf Online].
Chapter 12: Smartphones Images
source: https://fortunedotcom.files.wordpress.com/2015/12/nielsen-media-study-1.png
There was a time when people needed to use the internet, and had to sit down at their desktop computer, log-on to the Internet (usually via dial-up), surf for a period of time, and then log-off and continue with the rest of their life. This logging-on and logging-off is now a thing of the past. Today, people are connected to the Internet at any time and from anywhere. 64% of Americans own smartphones, and 19% are relying to some extent on their smartphone for Internet access and staying connected. Nielson Co. did a study to see how many people stream TV shows on their smartphones. The data underlying the report shows that among individuals from 18 to 34-year-olds, the use of smartphones for streaming purposes increased by more than 25% in the last year.
http://www.investopedia.com/articles/personal-finance/062315/how-smartphones-are-changing-advertising-marketing.asp
http://fortune.com/2015/12/07/smartphone-tv-report/
Smartphones
Mobile phones that can access the internet.
Source: Straubhaar, Joseph. Media Now: Understanding Media, Culture, and Technology, 9th Edition. Cengage Learning, 2016. [Bookshelf Online].