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What We Recommend

Shift focus to differentiation strategy

What We Recommend

  • Alter the price point- Highly price sensitivity consumer base

  • Tailor brand image to serve the Australians

  • Build a reliable CRM system

  • Focus on R&D and innovation

Board Meeting Agenda

Current Strategy Evaluation

  • Company Background And Scenario
  • Australian Environment Analysis
  • Automobile Industry Analysis
  • A Glance At Our Competitors
  • Ford Resources
  • Our Core Competencies
  • Our Value Proposition
  • Current Strategy Evaluation
  • What We Recommend
  • “One Ford, One Team, One Plan, One Goal” - Principle of one global company

  • Aligning manufacturing capacity to real demand

  • Strengthening existing and potential supplier base

  • Supporting dealer network

  • Diligently follow a COST LEADERSHIP strategy

Our Value Proposition

WE PROVIDE-

Transparency to our consumers

Customized products characterized by their psychological and archetypes factors

Our Core Competencies

  • Employee Development

  • Community Activities

  • Supply Chain Management

  • Research and Innovation

- Vehicle Safety

- Fuel Efficiency

- Virtual Reality Center and Power ball Screen

Company Background

  • Founded in Geelong, Victoria in 1925, However it entered the market in 1904

  • Has 204 independently-owned Ford dealerships nationwide

  • 80 years of history in manufacturing

Ford Resources

  • Approx 5500 employees

  • -Two Plants with over 7km production line and 18 hectares of area

  • - Extensive casting, engine, and stamping facilities in Geelong plant

Current Scenario

Lousy Scale multiplied by escalating costs

=

Shut down of the industry!

Australian Environment Analysis

A Glance At Our Competitors

  • High Australian dollar/exchange rate movements

  • Reduction in automotive tariffs

  • Government assistance

Automobile Industry Analysis

The Market Share

The Land Down Under

A Quick Look

  • Labor costs/energy costs

  • Global-emerging economies

  • Consumer preferences

  • Fuel prices
  • Our competitors- Holden and Toyota

  • Ford Vs General Motors = 40,000 Vs 90,000 vehicles pa.

  • Interdependent Competition

Porter's Teachings

  • Multiple buyers and sellers- Room to both variety and competitors
  • Car companies wish to build brand power
  • Potential substitutes- Used cars and public transport
  • High price sensitivity
  • Low threat of entry

Sorting Ford's SWOT

STRENGTHS

  • Top 5 bestselling companies in Australia
  • Strong product portfolio and research

WEAKNESS

  • Constant safety recalls on cars
  • Drop in both sales and customer service

OPPORTUNITIES

  • The market size has grown by 6.1% - Value in 2013= $ 28.7 Billion
  • Launch of more cars

THREATS

  • Competitor pressure
  • High valued Australian dollar

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