Shift focus to differentiation strategy
- Alter the price point- Highly price sensitivity consumer base
- Tailor brand image to serve the Australians
- Build a reliable CRM system
- Focus on R&D and innovation
Current Strategy Evaluation
- Company Background And Scenario
- Australian Environment Analysis
- Automobile Industry Analysis
- A Glance At Our Competitors
- Ford Resources
- Our Core Competencies
- Our Value Proposition
- Current Strategy Evaluation
- What We Recommend
- “One Ford, One Team, One Plan, One Goal” - Principle of one global company
- Aligning manufacturing capacity to real demand
- Strengthening existing and potential supplier base
- Supporting dealer network
- Diligently follow a COST LEADERSHIP strategy
WE PROVIDE-
Transparency to our consumers
Customized products characterized by their psychological and archetypes factors
- Vehicle Safety
- Fuel Efficiency
- Virtual Reality Center and Power ball Screen
- Founded in Geelong, Victoria in 1925, However it entered the market in 1904
- Has 204 independently-owned Ford dealerships nationwide
- 80 years of history in manufacturing
- -Two Plants with over 7km production line and 18 hectares of area
- - Extensive casting, engine, and stamping facilities in Geelong plant
Lousy Scale multiplied by escalating costs
=
Shut down of the industry!
Australian Environment Analysis
A Glance At Our Competitors
- High Australian dollar/exchange rate movements
- Reduction in automotive tariffs
Automobile Industry Analysis
The Market Share
The Land Down Under
A Quick Look
- Global-emerging economies
- Our competitors- Holden and Toyota
- Ford Vs General Motors = 40,000 Vs 90,000 vehicles pa.
- Interdependent Competition
Porter's Teachings
- Multiple buyers and sellers- Room to both variety and competitors
- Car companies wish to build brand power
- Potential substitutes- Used cars and public transport
- High price sensitivity
- Low threat of entry
Sorting Ford's SWOT
STRENGTHS
- Top 5 bestselling companies in Australia
- Strong product portfolio and research
WEAKNESS
- Constant safety recalls on cars
- Drop in both sales and customer service
OPPORTUNITIES
- The market size has grown by 6.1% - Value in 2013= $ 28.7 Billion
- Launch of more cars
THREATS
- Competitor pressure
- High valued Australian dollar