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Coercion vs. Persuasion

a. Coercion- the act of using manipulation, threats, intimidation, or violence to gain compliance.

b. Persuasion- the process of influencing others’ attitudes, beliefs, and behaviors on a given topic.

Persuasive Speaking

Persuasive Speaking is speech that is intended to influence the attitudes, beliefs, and behavior of your audience.

Goals of the persuasive speaker

i. Attitudes- our general evaluations of people, ideas, objects, or events.

ii. Beliefs- the ways in which people perceive reality. For example, they are our feeling about what is true and real and refers to how confident we are that something exists.

iii. Behavior- the manner in which we act or function. It is what we do in response to our attitudes and beliefs.

Developing a Persuasive Topic and Thesis

a. Something you are interested in

b. You know something about

c. Specific enough that you can find appropriate sources for research

d. Should be controversial

e. Must allow you to develop a message intended to cause some degree of change in the audience

IV. Developing Your Thesis Statement

a. Preposition of Value- a claim convincing an audience that something meets or does not meet a specific standard of goodness or quality or right or wrong.

1. Example: “Torturing prisoners of war is immoral.”

a. Offers a judgment about the overall value of the person, event, object, way of life, condition, or action.

a. Prepositions of Policy- a claim convincing the audience about what goal, policy, or course of action should be pursued.

1. “Gays and lesbians should have the same rights as all other Americans.”

The goal is to persuade the audience that a specific policy is not working or that another policy would work better

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