Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
- Comes in a 1L bottle,
- Provides great results at a small price,
- Contains no harmful chemicals,
- The formula is biodegrable
- Those who are conscious of the environment and price,
- Those susceptible to allergic reactions.
- To gain a competitive advantage, the brand needs to accentuate effectiveness, environmental friendliness, smell, and over satisfaction.
- 'Created by nature, for nature"
- Problem/Solution
- Factual Information
THE CATERINAS ADVERTISING CAMPAIGN
Earth Choice shines in the Laundry Liquid Customer Satisfaction Ratings
A campaign created to ensure Earth Choice Laundry Liquid reaches the maximum target audience and to ensure the target audience chooses our product over our competitors.
Qualitative Survey revealed:
- high percentage of the audience are 25-34 years old.
- purchase laundry liquid themselves from the supermarket,
- Are price and environmental conscious when purchasing
\
Strategic Planning
‘Created by nature, for nature’
- Mothers aged 30+ who cares for her kids and is environmentally and price conscious.
- They do grocery shopping and clean the house regularly and are looking for a greener alternative to feel like they are doing their part for the environment.
Key problem:
The opportunity:
Emotional:
•Chemicals in regular household laundry liquids enter our waterways harming and killing aquatic life
•
Plastic pollution damages the water systems and results in around 80 percent of marine litter
Rational:
•Earth Choice is 100% Australian owned and made
•Earth Choice insists in using plant-based ingredients rather than chemicals
•Earth Choice provides products with natural formulations and sustainable packaging