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Barbara Seels - active participant in research
and writings of initial ID definitions and models beginning in early 70's. Currently, Emeritus Faculty at the University of Pittsburg
Zita Glasgow (1936-2014) - collegue at University of Pittsburg, Glasgow had a 30 year career in the Instructional Design field and was the co-author of
Exercises in Instructional Design (1990) and
Making Instructional Design Decisions
2nd Edition (1998) with Barbara Seels
- 1998 -
After much review of the ADDIE model and other Product-Oriented Models, Seels and Glasgow
ISD Model 2: For Practitioners was introduced
Unique to the Seels and Glasgow Model is the organization within three main management parts:
1-needs analysis managment
2-instructional design management
3-implementation and evaluation management
The Seels and Glasgow Model, with it's three management phases, allows educators to apply each phase in a linear fashion to insure that technology is diffused into the curriculum. Visiting each of the management phases as a classroom teacher, school, or (wishful thinking) district, increases the possibility of adoption of products to enrich the curriculum.
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These three management phases
follow a natural reflective path toward application.
Advantage
-all three phases of the Seels & Glasgow Model are directly influenced by feedback-
-needs analysis phase allows for looking forward to goals to be achieved as well as a reflection on assessments, technology, and usage already found within your building
-broken down into six manageable steps, instructional design analysis phase allows educators to formulate tasks and objectives with formative evaluations and interactions at hand while looking at materials and strategies as a best fit for their need
-summative evaluation and implementation phase, while already carefully reviewed in previous phases, gives a complete picture of goal assessment before complete adoption
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Disadvantage
-while a great deal of energy is focused on instructional design of this model,
surveys have shown that training, maintenance and professional development are
the key to a program's survival. More emphasis may need to occur in this phase.
Within a school, quick to adopt any cutting-edge technology, the Seels and Glasgow Model lays a framework to help settle the need vs want argument.
Yes, technology is a wonderful thing but without a clear and concise directive as to how it will be utilized, it is just another 'thing'
in the classroom.
Seels and Glasgow, 1998 p.178
Seels, B., & Glasgow, Z. (1998). Making instructional design decisions. Merrill.
Gustafson, K. L., & Branch, R. M. (1997). Survey of instructional development models. Syracuse, NY: Information Resources Publications, Syracuse University.