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Using Social Media to Create a Powerful Personal Brand
Questions
Twitter: @Nichole_Kelly
The Social Media Firm that Understands Your Bottom Line
Tools to Get Started
Why?
Follower Wonk
Why Do You Need a Personal Brand?
The Job Market is Tough
Employers are
Looking for
MORE than Grades
Competition is Fierce!
Your Reputation Precedes You!
Employers are trying to determine what YOUR value is to THEIR company
Ultimately, it's still a "who" you know game
Wordpress
Storify
@Nichole_Kelly
The Truth
HootSuite
What Not To Do
A Google Search
Can Make or Break
Hiring Decisions...
Promotion Decisions...
Career Decisions...
Assume that social networks
are "private"
Potential employers will:
Using Social Media to Create a POWERFUL Personal Brand
Google You
Web mentions
Pictures
News stories
Friends
Social Channels
Great Examples
What Will They Find?
How does YOUR online reputation look?
The Social Media Firm that Understands Your Bottom Line
What does your network say about YOU?
Following relevant information?
Or hooked on celebrity gossip?
Where To Start
Do your friends and followers help or hurt your online reputation?
1) Decide what kind of expert you want to be
2) Audit your online reputation
3) Connect with the right audience where they are active
Why Your Network Matters
Leveraging Connections
4) Engage in relevant LinkedIn groups
Finding a Job is about WHO you know...and WHO knows YOU
5) Listen to the conversation
6) Engage with Super Connectors
Every industry...every profession...
every opportunity has influencers
7) Create your own brand
8) Consider blogging about the subject
9) Connect...connect...connect