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digital evolution - ASBPE 2014
4
Transcript
DIGITAL -
video embedded in story (or link to
video online)
DIGITAL -
flash animation & interactive graphics
DIGITAL - bigger type
DIGITAL -
more pages, less editing
more photos, bigger photos
interactive gallery
- target audience: OEMs & suppliers – executives & decision makers
- digital-only October 2011
- available for desktop viewing via our website
- goal: user-friendly
- viewer friendly - bigger type,
more & larger images
- more pages, less editing
- interactive galleries,
videos, graphics
- links to our website
- reduce file size, faster
downloading &
viewing
curve
Learning
our products are transitioning
from print to digital
to meet the audience demands
One by one...
Corporate initiative
Stumbling blocks
reinvention
- increase frequency of communication with audience
- extend length/time of viewer's session with our brand
- increase number of page views/visits
- need to be connected to internet
- still have to edit stories to fit space/page
- flash animations don't work on iPads, iPhones
- can be slow to download
WardsAuto Dealer Business
susan zavela bamford sbamford@wardsauto.com
- covering the automotive industry for over 90 years
- insight, data & analysis products to meet virtually every need
designing a magazine in the online era
User engagement
User experience
digital evolution
- digital edition is twice/month
- daily feature integrated
- tap to email columnist/reporter
- links drive audience to website
- more photos, popup charts, etc.
- embedded videos
- intuitive layout, multiple devices
- help guide in every issue
- touch-screen content
- scroll up & down to read story
- swipe across for next story
- swipe for photo galleries
- tap for captions & popup boxes
- target audience: dealers
& their departments (service, finance, sales)
- digital-only October 2013
- available through app store for iPad, Android tablet & iPhone
- goal: come to us everyday
Advantages
- incorporate daily stories
- videos of editor & columnists
- copy space is less limiting
- archived issues available
at your fingertips
- animated cover
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