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Business Plan: Subway Eat Fresh

Claudia, Mary-Elizabeth, Sherman

Major Products and Services

Top Competitors

Sandwiches and Salads made to customer specifications:

  • Variety of breads
  • Simple $6 menu
  • Fresh Fit Choices
  • Breakfast
  • Salads
  • Fresh Fit for Kids Meals

Company Overview/ Business Description

Product and Services Analysis

  • Subway is a fast food chain specializing in serving submarine style sandwiches.

  • Mission Statement: " Delight every customer so that they want to tell their friends the great value through fresh, delicious made to order sandwiches and an exceptional experience."
  • Headquartered in Milford, Connecticut

  • Proposed location: Meadows Park Shopping Center Baltimore, MD.

  • Each partner will provide $30,000 capital investment and the rest will be secured through a small business loan

• Food Quality & Food Safety

• Sustainable Sourcing Practices

• Local Sourcing

• Florida Tomato Growers

• Animal Welfare

• Forced Labor and Human Trafficking

• Streamlining Supply Chain

• Non-GMO Products

Locations and Subsidiaries

  • 44,390 locations worldwide

  • Found in over 111 countries

  • Largest restaurant chain in the world

SWOT ANALYSIS

History

Breakdown

Weakness

Strength

  • Interior design of the outlets often looks cheap.

  • High employee turnover

  • Services are not consistent from store to store

  • Too much control over franchisees
  • Great degree of subs customization

  • Largest fast food restaurant chain in the world

  • Marketing and Promotional strategies

  • Choice of Healthier meals

  • Partnerships with Britain and American Heart Associations

  • Restaurants are owned by franchisees

  • Low startup costs
  • Founded in 1965 by Fred Deluca and Dr. Peter Buck in 1965.

  • Originally Called Pete's Super Submarines changed to Subway in 1968

  • First store was located in Bridgeport, Connecticut

  • Parent Company: Doctor's Associated Inc. founded in 1966

Key Employees

"Any Partner wishing to terminate his/her business association with the franchise will have his share purchased by the remaining partners at a 50/50 split."

Threats

Opportunities

Franchise Fee $15,000

Real Property $24,000

Leasehold Improvements $75,000

Equipment $90,000

Security System w/ Monitoring $7,000

Outside Signs $15,000

Opening Inventory $7,500

Insurance $3,000

Supplies $3,300

Training Expenses $7,000

Legal & Accounting $8,000

Opening Advertisement $1,500

Misc. Expenses $28,000

Additional Funds (3 mo.) $43,000

Total Start- Up Expenses $327,300

Start-Up Assets

Cash $90,000

Total Requirements to be Funded $237,000

  • Saturated fast foods markets in the developed economies

  • Healthy eating trends

  • Local establishments

  • Currency fluctuations
  • Increasing demand for healthier food

  • Home meal delivery

  • Changing customer habits and new

customer groups

  • Introduction of drive thru

Fred Deluca: Co-founder and President

Suzanne Greco: President and Director

Joe Chavez: Director of Operations

Don Fertman: Director of Development and Director of Franchise Sales

Christopher Caroll: Vice President of Marketing

Chris Martone: Executive Chef

In store Operations Manager: TBD

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