Business Plan: Subway Eat Fresh
Claudia, Mary-Elizabeth, Sherman
Major Products and Services
Top Competitors
Sandwiches and Salads made to customer specifications:
- Variety of breads
- Simple $6 menu
- Fresh Fit Choices
- Breakfast
- Salads
- Fresh Fit for Kids Meals
Company Overview/ Business Description
Product and Services Analysis
- Subway is a fast food chain specializing in serving submarine style sandwiches.
- Mission Statement: " Delight every customer so that they want to tell their friends the great value through fresh, delicious made to order sandwiches and an exceptional experience."
- Headquartered in Milford, Connecticut
- Proposed location: Meadows Park Shopping Center Baltimore, MD.
- Each partner will provide $30,000 capital investment and the rest will be secured through a small business loan
• Food Quality & Food Safety
• Sustainable Sourcing Practices
• Local Sourcing
• Florida Tomato Growers
• Animal Welfare
• Forced Labor and Human Trafficking
• Streamlining Supply Chain
• Non-GMO Products
Locations and Subsidiaries
- 44,390 locations worldwide
- Found in over 111 countries
- Largest restaurant chain in the world
SWOT ANALYSIS
History
Breakdown
Weakness
Strength
- Interior design of the outlets often looks cheap.
- Services are not consistent from store to store
- Too much control over franchisees
- Great degree of subs customization
- Largest fast food restaurant chain in the world
- Marketing and Promotional strategies
- Choice of Healthier meals
- Partnerships with Britain and American Heart Associations
- Restaurants are owned by franchisees
- Founded in 1965 by Fred Deluca and Dr. Peter Buck in 1965.
- Originally Called Pete's Super Submarines changed to Subway in 1968
- First store was located in Bridgeport, Connecticut
- Parent Company: Doctor's Associated Inc. founded in 1966
Key Employees
"Any Partner wishing to terminate his/her business association with the franchise will have his share purchased by the remaining partners at a 50/50 split."
Threats
Opportunities
Franchise Fee $15,000
Real Property $24,000
Leasehold Improvements $75,000
Equipment $90,000
Security System w/ Monitoring $7,000
Outside Signs $15,000
Opening Inventory $7,500
Insurance $3,000
Supplies $3,300
Training Expenses $7,000
Legal & Accounting $8,000
Opening Advertisement $1,500
Misc. Expenses $28,000
Additional Funds (3 mo.) $43,000
Total Start- Up Expenses $327,300
Start-Up Assets
Cash $90,000
Total Requirements to be Funded $237,000
- Saturated fast foods markets in the developed economies
- Increasing demand for healthier food
- Changing customer habits and new
customer groups
- Introduction of drive thru
Fred Deluca: Co-founder and President
Suzanne Greco: President and Director
Joe Chavez: Director of Operations
Don Fertman: Director of Development and Director of Franchise Sales
Christopher Caroll: Vice President of Marketing
Chris Martone: Executive Chef
In store Operations Manager: TBD