audience feedback

explain over all outcome of feedback types and what we did in response

strengths and weaknesses from feedback for the products

music video - the music videos main praises came from its editing. we where told constantly that people liked the special effects and the cuts to the beat. this resulted in the audience giving the feedback of them being well engaged by the video and being interested in the video first time round when viewing. a weakness and minor strength which kept coming up was that people didn't seem to understand the narrative. this was bad because it meant that the video was confusing them more than entertaining at parts of the video, however a strong narrative due to the synthwave genre is ot needed.

digi-pak - the digi-pak received positive feedback for the artwork with the eagle and grid at the bottom and the use of colours and font. negative feedback came from the confusing nature of it, tho feedback showed people were not baffeled by it they where confused by what exactly the artwork was of when first examining the digi-pak.

website - the website received positive feedback in relation to layout because people liked how easy it was use and find the information they sought and they liked the design aesthetic in relation to the synthwave genre. negative feedback came from the design of the font which they thought was to large and bright compared to the rest of the websites aesthetics.

audience feedback

how feedback effected our development

survey monkey

advantages and disadvantages of our sources

using the website survey monkey we created a survey that fifteen people filled out after the music video was completed. the survey was eight questions long with both qualitative and quantitative questions about things such as what do you think should be improved and how was the editing quality. the survey concluded that the majority of people liked the video overall but there was room for improvement for the video to be perfect. this tells us that if we were to remake the video all we would have to do is increase the amount of editing and increase the variety of shots with the overall premise of masks and synthwave staying the same.

encoding and decoding Stuart hall

-focus groups

the main advantages and disadvantages of our focus groups comes from the fact that the groups comprised of media studies students. this was a benefit because since they where young and mostly white they fit into the main demographic of our target audience, secondly due to them being media students they knew what to look out for to critic and praise. a disadvantage of the focus groups however was that the groups consisted of people we knew so they would either deliberately and not deliberately over praise things and down play others to try not offend us.

-questionnaires

the advantage of our questionnaires was that it helped make key decisions such as the name of our artist duo using quantitative data allowing us to get the best result possible. however just like with the focus groups because the people we asked knew us their answers where going to be biased as not to offend us (but for quantitative answers for questionnaires this bias was restricted for our and their benefit).

-survey monkey

the advantage of the survey made using the website survey monkey was that it could be distributed easily. further more the survey monkey format meant that a larger number of questions could be asked as the person filling it out could take their time doing so. the biggest disadvantage however was that we could only get answers for questions we asked and not ask follow up questions such as "why so" which can be done in focus groups.

you tube analytics

Stuart Hall explains that the audience are not passive in their consumption of media products and in fact consumes the media in there ways, preferred reading when the audience interprets the product how the producer intended, negotiated reading where the audience due to their preferences changes the producers message to better suit themselves, and oppositional reading where the audience understands whats being told to them but reject due to their preferences.

the music video was received by the audience as negotiated reading as evidenced by the fact that they liked the editing and special effects but where confused by the narrative and this confusing is evidence of them actively negotiating the message of the video as shown by the focus groups. the digi-pak and website and preferred reading as the audiences reacted positively to the aesthetics of the synthwave designs and the focus groups showed that their issues where very minor and could be changed with less than a minutes work due to them being more on the piratical side of products than the selling points.

- focus groups

focus groups were used to get feedback on the music video drafts. most drafts (not all due to issues when making them) where shown to a focus group consisting of fifteen 17-19 year olds. the feedback they would give would be on what they liked, disliked and what they would improve about the video. the majority of their feedback would be on how the narrative was structured with editing and how the video didn't have enough special effects. this resulted in us using the feedback to improve the narrative and amount of special effects to be put into another draft to have feedback given to it, this process lasted until the 8th when the feedback from that was used to create the final version of the video. overall our reaction to focus group feedback was to edit the narrative so that it made more sense to the audience whilst keeping its mysterious tone and add special effects without ruining the video's pacing. smaller focus groups where used for the digi-pak and website however the feedback for these was limited since the majority of people liked everything about the digi-pak except one minor thing that could be adjusted in five minutes of work, the website had the same type feedback with issues such as the background being to low but the issue could be fixed with minimal effort.

-questionnaires

questionnaires were used to research what the audience of young adults would want, particularly the name of the band so we knew what to call the artists, reaction to the finale product and if they knew about the synthwave genre so we knew how small it was. questionnaire where not particularly useful for us as they in most cases gave quantitative data which was by far less useful than qualitative data which could be used to judge opinions of people and let the group know exactly what to change due to it being an opinion.

-survey monkey

the survey monkey was both useful and not useful to use.it was useful to us as it let us know that we had not made an awful music video product and that our editing and narrative premise where good enough to hold the audiences attention. however the feedback was not useful as since it was given after the final product was made their was nothing that could be done with the feedback except acknowledge its existence as we couldn't change the music video anymore as the final version was completed.

the most common form of research done for the neon-eagles and their products was a focus group format. A focus group is the most grass-roots way you can learn about a media business. by gathering a select group of regular people together, you can find out how your product is perceived versus the competition. the answers you get can be used to create a road map to then build a brand as the feedback from the focus group should allow you know know how to progress forward.

qualitative research

conclusion 1

conclusion 2

furthermore the research on our product and artists also told us that the audience are more impressed by the final products than the artist duos star image which is a good thing because this is the main convention of synthwave so if we did this we knew we did our research correctly. this also shows us that in relations to VALs which is a way of grouping different social groups in society, that our target audience for VALs was on the edge of the Seeker group as they are more for filled with expressing themselves via the sythwave genre than identify with the artists which would make them more akin to pragmatic invlovers and rationals. and for a NRA social grade which classifies social classes places our target audience at C1 lower middle class, B middle class and A upper middle class, which is good because these classes have the most disposable income and thus have the ability to spend money on our products.

when comparing our target audience and our perfect audience member to our research we were not surprised by the results. firstly synthwave is a very aesthetically focused media genre/style targeting six-teen to late thirty year old's so of course our focus groups and research involving teenagers would have the response of people liking special effects and artwork. secondly it was no surprise that where confused by the narrative and the star image because synthwave doesn't focus on the artist as much as the actual product and synthwave being a niche genre meant that it was guaranteed people would be confused about how the artist was represented. however it was a surprise to us to see so many people react positively to the aesthetic choices because our research also showed not many people knew synthwave or liked electronic music, this told us that focusing on the aesthetics like synthwave requires was a good way to widen the potential audience for the artist.

in conclustion our research did little to change our approach to our work, but it did help us confirm the course the work was taking as our research mostly told us that people liked the majority of what ever they where shown and that we only needed to change a few minor things on the path to completion.

the YouTube analytics as quantitative data showed us three things. firstly that the average view time is short, this is most likely for two reasons 1. since we use an edited shortened version of the song nightcall viewers must be switching to another nightcall video to hear the entire song, this is no surprise since synthwave music conventionally focuses on the music and so the audience is trying to find the music in full to focus on it. 2 due to the way YouTube works every time the media group would go to the video and get screen shots we would bring down the average view time, however since unique views are judged of computer IP the amount of views the video has gotten is still high despite watch time being low, in short people are clicking but they are not watching. secondly the largest number of views can from the UK, this likely happened because we the media group would have shown it to our friends who also live in the UK making the UK the country with the largest viewership, however at maximum forty people where shown the video which means that at least one hundred views in the UK are from people we do not know which is somewhat unsurprising as the UK is a white country which makes up the largest demographic for electronic dance music consumers. last but no least our music video has achieved four likes and zero dislikes as this evaluation is being written. this shows us that more people like our music video than dislike it however these are likely to be biased as its very possible that these likes are from our friends who have viewed the video, but the combination of zero dislikes and a short viewer time means that people who are looking for the full original song then moving on do not find our music video bad enough to dislike it, so the zero dislike shows us are video isn't bad enough to have people who are looking for the original music to take time out of their lives to dislike our video.

qualitative research gathers information that is not in numerical form. for example diary accounts, open-ended questionnaires, unstructured interviews, unstructured observations and open-ended focus groups. qualitative data is typically descriptive data and as such is harder to analyse than quantitative data.

qualitative research is useful for studies at the individual level, and to find out, in depth, the ways in which people think or feel (e.g. case studies).

analysis of qualitative data is difficult and requires accurate description of participant responses, for example, sorting responses to open questions and interviews into broad themes. quotations from diaries or interviews, interviews with musicians might be used to illustrate points of analysis and help with ones research.

a good example of a qualitative research method would be unstructured and group interviews which generate qualitative data through the use of open questions. this allows the respondent to talk in some depth, choosing their own words, this helps the researcher develop a real sense of a persons understanding of a situation. however, it can be time consuming to conduct the unstructured interview and analyse the qualitative data.

quantitative research gathers data in numerical form which can be put into categories, or in rank order, or in units of measurement. this type of data can be used to construct graphs and tables of raw data.

experiments typically yield quantitative data, as they are concerned with measuring things. however, other research methods, such as observations and questionnaires can produce both quantitative and qualitative information.

for example, a rating scale or close questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories (e.g. "yes", "no" answers). whereas open-ended questions would generate qualitative information as they are a descriptive response