Cadbury Globalization
Extraction
Where do the ingredients come from?
The cocoa tree is native to the south of the Amazon and other tropical areas of central South America. Cocoa growing areas has extended to the Caribbean and further. Different types of cocoa are used for different countries, in Australia Cadbury use only high quality cocoa beans that come from Ghana, Africa and Asia. Most of the world’s cocoa grows near the Equator for cocoa trees grow well in humid tropical areas, with regular rain fall.
Who supplies the cocoa beans?
Many countries now grow cocoa as it is rapidly increasing popularity around the world. In 1879 West Africa planted their first cocoa trees. The cocoa is farmed by small family farms.
Disposal
Are Cadbury Recyclable?
Cadbury have attempted to cut down on non-recyclable materials used for packaging. In 2009, Cadbury announced they will be using recyclable cardboard instead of using metal for their roses and Heroes line, this move saved 201 tonnes of metal. Cadbury in 2011 started to wrap their Easter eggs in foil and not box them up, which reduced their plastic use by 75% and decreased the amount of cardboard used by 60%. This move saved a total of 1,130 tonnes of packaging this Easter.
Are they doing anything wrong?
A few days ago a claim was made that Cadbury used some chocolate that was out of date in some Dairy Milk and Creme Eggs. Cadbury struck back and said that they didn’t do it. They also said the chocolate bars were not out of date they were just damaged in production, and then were sent to a nearby factory and melted down.
Consumption
How many chocolate bars are made?
Cadbury chocolate can be used to make cakes, drinks or just eat it on its own. This product is loved around the world, with over 350 million bars of dairy chocolate being sold per annum, this is about 1 million per day. Around 40% of Australians (7.7 million people) eat Cadbury chocolate at least once a month. Although Cadbury stay at the top of the leader board, the consumption of Cadbury chocolate has dropped 6% in the last five years.
What are some types of chocolate bars?
There are over 300 different types of Cadbury products around the world. Some you would be familiar with include: Boost Bar, Crunchie Bar, Picnic Bar, Twirl Bar, Cherry Ripe Bar, Flake Chocolate Bar, and Time Out Bar. Cadbury make products like chocolate, drinking chocolate and ice-cream. A Cadbury Family Block Chocolate Dairy Milk 200g costs $2.49 at Coles. At Woolworths Family Block Chocolate Dairy Milk 200g costs $3.50. so if you wanted to go and buy some chocolate, I suggest go to Coles, because they are cheaper. Cadbury are actually reducing the size of their 220g chocolate bars to 210g due to the increasing price of cocoa.
Distribution
What are some strengths and weaknesses?
Cadburys distribution strengths are their dominant marketing position, global presence and their and the strong focus towards innovation. Their weakness in distribution is their quality control system. Quality Control System is a cluster of business processes whose aim is to achieve quality policy and quality objectives to meet customer requirements. The threats to Cadburys distribution include the intense competition and growing demand for private label products.
What are some alliances cadbury have made?
Cadburys have made some very strategic alliances. Two of these include investing 45 million dollars into developing and maintaining relationships with internal suppliers of cocoa beans. Another alliance was establishing a relationship with supermarkets, Coles and Woolworth’s. Cadbury operate in more than seventy countries around the world.
Bibliography:
https://www.cadbury.com.au/About-Chocolate/What-is-Chocolate.aspx
http://guide.ethical.org.au/guide/browse/guide/?type=126
https://www.cadbury.com.au/About-Chocolate/Cocoa-Growing-Countries.aspx
https://answers.yahoo.com/question/index?qid=20110227063217AAPpC1j
http://www.slideshare.net/kkaur13891/cadbury-sales-and-distribution
https://www.cadbury.com.au/About-Chocolate/Chocolate-Making.aspx
http://www.sfu.ca/geog351fall03/groups-webpages/gp8/consum/consum.html
http://www.roymorgan.com/findings/5615-chocolate-block-consumption-cadbury-and-lindt-december-2013-201406012329
http://www.mrw.co.uk/home/cadburys-launches-eco-egg/3003901.article
http://www.greenbiz.com/news/2009/11/04/cadbury-and-sprint-save-tons-waste-new-greener-packaging
Production
What is the precces of making the chcocolate?
The production starts in Singapore where the beans are processed in to cocoa mass, which is the base for all chocolate. From Singapore the mass then goes to either Victoria or Tasmania. Here the milk is condensed, added with sugar and mixed with some of the cocoa mass, to make a liquid.
This mixture is then evaporated, to form a crumble, the crumble is then milled and mixed with cocoa butter and cocoa liquor. Each year 22,000 tonnes of this crumble is made to make chocolate. This mixture is then put in molds and cooled, to make a chocolate block. The block id then wrapped and packaged into a refrigerated truck. The truck then delivers the chocolate to shops and is put on the shelves.
Where are the factories located and how many are their?
Cadbury has 75,000 employees worldwide. Cadbury have 58 factories worldwide, including some to be located in Australia, Asia, UK, Canada and the US. In one factory Cadbury are making 1000 crème eggs per minute, that’s 90 eggs per couple seconds! Cadbury make 1200 Crunchie bars per minute, which is one million a day.