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“I do not think we would conquer this country, unless we break the very backbone of this nation, which is her spiritual and cultural heritage, and therefore, I propose that we replace…her culture, for if the Indians think that all that is foreign and English is good and greater than their own, they will lose their self-esteem, their native culture and they will become what we want them, a truly dominated nation."

  • Moral values
  • Beliefs
  • Literature
  • Art
  • Religion
  • Language of a country or community
  • The development of our attitude
  • Cultural values.
  • Culture-shaping our attitude, thinking patterns, behavior and personality.
  • Building up our character.
  • Sense of security

The role of culture in Pakistan has been damaged recently:

  • Negligence of our cultural heritage and

  • Acceptance of western and Indian cultural values.

  • Traditional importance

  • It is different from various cultures and has

  • An essence of our religion Islam in it.

  • “Mixed Culture”

  • Media has played a role in bringing up this change which has its adverse effects on our new generation

Different types of documentaries, TV dramas, movies, news and current affairs give a new side to society to gaze, as the whole picture of the society can be summed up and seen through it. Media helps people to make judgments and form opinions regarding different issues of the society.

  • Strongest and powerful tool of communication

  • Way of information and knowledge

  • Help you target your message to the people who want to hear it

  • Provides free publicity and exposure for not only your news, announcement, event or request- but for your group or organisation as well.

  • Media these days is working for the benefit and fame of their respective channels.

  • Important celebrities or figures and their lifestyles are mainly targeted for the sake of selling and publicity.

  • Media has become a commercialized sector where everyone is working for their own television rating points.

Media has the power to bring evolution and revolution in the hearts and minds of common people. It brings a big time awareness among masses. Today's media is providing a huge platform for cultural expression or dialogue among the people of similar and different countries.

  • Pakistan is a different country which is based on the ideology of Islam.

  • It has its unique pattern of values, ideas and beliefs that is highly influenced by our religion of Islam

  • Islam sets the code of life and ethics for the cultural life of people

BUT THINGS ARE DIFFERENT NOW!!!

People have gained western and Indian culture in their nerves, and that is due to the westernization and modernization.

Pakistan is getting a big time influenced by Indian culture:

  • Indian norms, values, beliefs and life styles are intervening in our culture through
  • Drama serials
  • Dresses
  • Marriage ceremonies
  • Language, movies
  • TV shows
  • Festivals, reality shows and much more

Different Aspects

IMPACT OF INDIAN MEDIA ON PAKISTANI CUTURE

Impact on Youth

Islamic Perspective

  • Women should be covered.

  • Cultural dress is Shalwar Kameez.

  • But situation is opposite.

Other Effects

  • Young minds involved in wrong doings and criminal activities.

  • Attitude of children with their parents and elders.

  • Lost concern in education.

  • Foolish events i.e. Valentines day, April fool etc..

Youth are the backbone of any country, without them there won't be any development.

  • Bad influence.
  • Inferiority Complex.
  • Dresses of actors and actresses portray nudity.
  • Fascination.

Introduction

Impact of Indian media on our culture

Importance of media

Negative side of media

  • Media somewhere has a bad impact on our generation as well, particularly our youth is getting negatively influenced by it.

  • Media is intervening so much in our lives, that it has now become a matter of concern.

Conclusion

Recommendations

  • Ban Indian channels.
  • Develop Pakistani cinema.
  • Not forget our own moral values and beliefs.
  • Promote and preserve our culture.
  • Good quality work.
  • Pakistan: Separate identity for Muslims?
  • Influence Indian of media
  • Who is to blame?
  • Downfall of Pakistani cinema

People are keen to know and informed about everything which is happening around them. So media has a strong power to influence the lives of an ordinary men in every walk of life

  • Culture is a term which characterizes and describes different ways in which human similarities and differences are recognized and marked.

  • Culture is defined by almost everything i.e. from language, cuisine, religion, social habits, arts, music and a lot more.
  • Media is the fourth pillar of the state.

  • The most influential and important for communication.

  • The world has become a global village.

  • Media can shape our minds

  • Media is considered more lethal than a nuclear bomb

Language

Indian dresses

Festivals and Marriage ceremonies

TV shows

Indian serials

Indian Cinema

Importance of Culture

“Culture is that invisible bond which ties individual or group of people together. “

MEDIA IMPORTANT SOURCE OF COMMUNICATION

Hindi language influencing Youth

Experience of Indian rituals in Pakistani weddings

Media can shape a person’s mind and thoughts

Indian media is causing destruction in moral values and ethics

Indian television playing role in manipulating individuals

Indian media penerating in Pakistan

Culture identity in shaping character

Derivatives of culture

  • Values
  • Norms
  • Beliefs
  • Behavioral patterns
  • Principles and ways of living

Group Members

  • Zoya Anwar
  • Rubas Fatima
  • Mussarat Ayaz
  • Zahra Muzaffar
  • Moid Falak Bhatti
  • Muhammad Hisaan
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