Competitive Advantage
2015 Target
- No new development on products
- Increase in Marketing efforts on existing products
- Increase between 72%-78% on their Freshness Beer Program.
The Boston Beer Company
- Founded in 1984 by Jim Koch
- Over 60 style of beer
- Network of Distribution
- Over 1,300 employees
Porters
Financial Analysis
- Highly competitive
- Craft Beer & Premium Beer
- Domestic & Imported
- Low Exit Barriers
- Highly Feasible on a small scale
- Limited Distribution
- Economies of Scale
Industry Snapshot
- Limited number of Suppliers
- Finest Ingredients
- Differentiation w/Suppliers
- Low switching costs
- Wide selection
- Moderate Buying Power
- Increase in Craft Beer
- Wide range of selection
- Wine & Spirits
by: Rocio Avina & brenda Perez