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Competitive Advantage

2015 Target

  • No new development on products
  • Increase in Marketing efforts on existing products
  • Increase between 72%-78% on their Freshness Beer Program.

The Boston Beer Company

  • Founded in 1984 by Jim Koch
  • Over 60 style of beer
  • Network of Distribution
  • Over 1,300 employees

Subsidiaries

Porters

Financial Analysis

  • Highly competitive
  • Craft Beer & Premium Beer
  • Domestic & Imported
  • Low Exit Barriers
  • Highly Feasible on a small scale
  • Limited Distribution
  • Economies of Scale

Industry Snapshot

  • Limited number of Suppliers
  • Finest Ingredients
  • Differentiation w/Suppliers
  • Low switching costs
  • Wide selection
  • Moderate Buying Power
  • Increase in Craft Beer
  • Wide range of selection
  • Wine & Spirits

by: Rocio Avina & brenda Perez

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