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The term "ethnocentrism" was coined by William G. Sumner in 1906. He characterized it as often leading to pride, vanity, beliefs of one's own group's superiority, and contempt of outsiders. But his characterization was criticized by аnthropologists such as Robert K. Merton, Franz Boas and Bronislaw Malinowski.
William G. Sumner
1840 – 1910
Types of ethnocentrism
There are 6 stages of ethnocentrism
1.Denial of Difference
Individuals experience their own culture as the only “real” one. Other cultures are either not noticed at all or are understood in an undifferentiated, simplistic manner. Most of the time, this is a result of physical or social isolation
2.Defense against Difference
One’s own culture is experienced as the most “evolved” or best way to live. They will openly belittle the differences among their culture and another
3.Minimization of Difference
The experience of similarity outweighs the experience of difference. People recognize superficial cultural differences in food, customs, etc.,. but they emphasize human similarity in physical structure, psychological needs, and/or assumed adherence to universal values. People at this position are not ethnosentric
4.Acceptance of Difference
One’s own culture is experienced as one of a number of equally complex worldviews. People at this position accept the existence of culturally different ways of organizing human existence, although they do not necessarily like or agree with every way
5.Adaptation to Difference
Individuals are able to expand their own worldviews to accurately understand other cultures .It is the ability to act properly outside of one’s own culture.
if you are ethnorelativistic person
Once you have progressed to an ethnorelativistic view of cultural differences, you will in essence be bicultural. You will revel in cultural differences, and be able to effortlessly take on subtle characteristics of the local culture. Your intercultural sensitivity will also affect how others view and treat you. Being trusted and accepted by local people into a culture you have recently come to know and accept will be thrilling and fulfilling, and will allow you to be a more effective volunteer.
Ethnorelativism
Ethnorelativism is a belief based on deep and heart-felt respect for other cultures that all groups, cultures, or subcultures are inherently equal. Other cultures are seen neither as better or worse, but as equally valid but different and complex worldviews. No one's culture is superior to the others
1. Acceptance - grasping the importance of cultural difference, a new way of seeing the world. People accept the existence of other cultural contexts and think this way because they have a more tolerant and sympathetic attitude towards differences.
2. Adaptation - a new way of acting
encouraging intensive exploration and research. one expands own worldview to accurately understand other cultures and behave in a variety of culturally appropriate ways
3. Integration - a new way of being. The development of empathy with the other culture as well as the ability to communicate interculturally
Badanova ZHanyerke
KET-21