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The Phillies have the opportunity to capitalize on an already strong Internet presence and dedicated fan base through the use of social media.
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http://www.polleverywhere.com/multiple_choice_polls/4Y7KD6nFYTHOkvp
Focus on utilizing social media to raise brand awareness and increase revenue
Healthy food options at games, family oriented giveaways
"Take Your Grandchild to A Ballgame" promotion
To effectively market the "Ballpark Experience" to a variety of segmented markets, ensuring that revenues more than cover the astronomical operating costs
An intangible activity (attending a baseball game) that an organization (Philadelphia Phillies, Inc) provides to satisfy consumers needs (desire for an authentic experience) in exchange for money
Open on site bar and restaurants before and after the game and during off season