Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Q & A

Thank you for your attention!

Results

Results

H3: people high in conscientiousness make fewer wall posts, express more regret. However, no relation with time spent, frequency, number of friends or photos.

H4: more neurotic people spend more time on FB. Unexpectedly, emotional stability was positively related to both to FB usage frequency and regret.

H5: openness had no significant

effect on FB usage.

Gender, length of experience using FB and personality

H1: More extraverts have more FB friends, report less regret. However, less frequent use of FB for keeping up with others- social compensation.

H2: more agreeable express

greater level of regret.

However, no negative

relation to frequency of use

and number of wall posts.

Emotional Stability and Facebook

Measures

Survey:

The big-5 personality factors - 50-item international personality item pool (IPIP), NEO Personality Inventory (NEO-PI-R), NEO Five Factor Inventory (NEO-FFI).

The FB usage - time spent of FB, frequency of usage and regret.

Analysis of FB content:

what students do and put of FB - number of friends, number of photos, number of wall posts (posting about oneself VS posting about others).

Emotional stability VS Neuroticism = distastefulness, sadness, anxiety, embarrassment, difficult managing stress.

Conscientiousness and Facebook

Method

Sample of 219 undergraduate students out of which 204 (93 %) had FB account

127 (63%) male

77 (37%) female

Procedure

  • Web-based survey - 204 participants
  • Send a friend quest to the investigator - 143 volunteers, 61 refused
  • more experienced FB users less likely to grant access to the investigator

Hypothesis #4 - less time on FB, fewer friends, express less regret. BUT positively related to FB content, i.e. post more pictures, greater number of self-generated wall posting.

Conscientiousness - the tendency to be more reliable, responsible, organized, self-disciplined.

Emotionally stable

Hypothesis #3 - less time on FB, fewer friends, post fewer pictures, make fewr wall posting, express more regret.

Conscientiousness

Agreeableness and Facebook

Agreeable person - sympathetic, courteous, flexible, trusting, forgiving.

Hypothesis #2 - use FB less frequently, make fewer Wall postings, about others, express more regret over their FB activity.

Agreeable person

Openness to Experience and Facebook

Openness to experience - curiosity, open-mindedness, willingness to explore new ideas.

Personality and Facebook

Hypothesis #5 - spend more time on FB, initiate more self-generated wall posting, negatively related to regret.

Open-minded

Big 5 dimensions fo the Five Factor Model (FFM) - most comprehensive model of personality.

The 5 personality factors:

  • Extraversion
  • Agreeableness
  • Conscientiousness
  • Emotional Stability
  • Openness to New experience

Some dimensions of personality are better predictors of FB usage than others. Moreover, personality has been shown to influence some aspects of FB usage but not others.

5 Factor Model

Extraversion and Facebook

Exstraversion - social, cheerful, optimistic, active, talkative.

Hypothesis #1 - Spending more time on FB, have more FB friends, post more frequently on their Wall, post more photos, more self-generated Wall posting, less regret over what they post.

Extraversion VS Introversion

Intro

Kelly Moore and James C. McElroy (2011)

The influence of personality on Facebook usage, wall posting and regret

  • General Overview
  • Research Questions - Hypothesis
  • Results

FACEBOOK

Personality and Social Networks

The influence of personality of Facebook usafe, wall posting and regret

Learn more about creating dynamic, engaging presentations with Prezi