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Results
Results
H3: people high in conscientiousness make fewer wall posts, express more regret. However, no relation with time spent, frequency, number of friends or photos.
H4: more neurotic people spend more time on FB. Unexpectedly, emotional stability was positively related to both to FB usage frequency and regret.
H5: openness had no significant
effect on FB usage.
Gender, length of experience using FB and personality
H1: More extraverts have more FB friends, report less regret. However, less frequent use of FB for keeping up with others- social compensation.
H2: more agreeable express
greater level of regret.
However, no negative
relation to frequency of use
and number of wall posts.
Measures
Survey:
The big-5 personality factors - 50-item international personality item pool (IPIP), NEO Personality Inventory (NEO-PI-R), NEO Five Factor Inventory (NEO-FFI).
The FB usage - time spent of FB, frequency of usage and regret.
Analysis of FB content:
what students do and put of FB - number of friends, number of photos, number of wall posts (posting about oneself VS posting about others).
Emotional stability VS Neuroticism = distastefulness, sadness, anxiety, embarrassment, difficult managing stress.
Method
Sample of 219 undergraduate students out of which 204 (93 %) had FB account
127 (63%) male
77 (37%) female
Procedure
Hypothesis #4 - less time on FB, fewer friends, express less regret. BUT positively related to FB content, i.e. post more pictures, greater number of self-generated wall posting.
Conscientiousness - the tendency to be more reliable, responsible, organized, self-disciplined.
Hypothesis #3 - less time on FB, fewer friends, post fewer pictures, make fewr wall posting, express more regret.
Agreeable person - sympathetic, courteous, flexible, trusting, forgiving.
Hypothesis #2 - use FB less frequently, make fewer Wall postings, about others, express more regret over their FB activity.
Openness to experience - curiosity, open-mindedness, willingness to explore new ideas.
Hypothesis #5 - spend more time on FB, initiate more self-generated wall posting, negatively related to regret.
Big 5 dimensions fo the Five Factor Model (FFM) - most comprehensive model of personality.
The 5 personality factors:
Some dimensions of personality are better predictors of FB usage than others. Moreover, personality has been shown to influence some aspects of FB usage but not others.
Exstraversion - social, cheerful, optimistic, active, talkative.
Hypothesis #1 - Spending more time on FB, have more FB friends, post more frequently on their Wall, post more photos, more self-generated Wall posting, less regret over what they post.
Kelly Moore and James C. McElroy (2011)
The influence of personality on Facebook usage, wall posting and regret