Neptune Lid

MVP

The Neptune Lid tracks your water intake via iOS or Android app and is compatible with your favorite bottle!

Neptune Lid

Wide-Mouth

Flip Lid

Water

Sensor

Who Are We?

Echo Solutions

What Did We Learn?

Creating Solutions that will Resonate into the Future

What’s Next?

Mattea Mundstock – CEO/Product Manager

Tucker Reed – Chief Technical Officer

Bella Pereira – Editor/Logistics Manager

Jordan Moy – Secretary/Record Keeper

Juan Ramirez – PR/Web Coordinator

Michael Moorehead – Idea Person

• Product development to ensure a valuable product
• Expanding consumer knowledge of product through marketing and word of mouth
• Potential partnerships with industry leading water bottle manufacturers
• File, defend, and license patent
• In 5 years, with a 5% stake in the market, we will have a revenue of 4.2 million dollars

-High Demand for Lid in Healthy People

-High Demand for Water Tracking in most

Business Model Canvas

Where Did We Start?

Market:

• Current Smart Bottle Market: 88 Million Dollars
• Projected Market Growth: 101.3 Million Dollars in 2018

• Social Media based Marketing
• Active social media accounts
• #NeptuneLid
• Develop partnership with Crossfit gyms
• Throw Neptune Lid events in gyms
• Soft-Launch at a gym
• Customer service support via website
• App Support

- Design Lid

- Integrate Sensor Stick

- Develop App

- Establish Distribution Channel

- Proof of Concept for Tracking

- Relationship w/ Crossfit Gyms

- Demonstrate Demand to

Manufacturer

- Create Buzz in tech space

- Create Prototype

• Smart Gadget
• Lid is compatible with customer's favorite water bottle
• Long-lasting durable product
• User-friendly app
• Easy way to track water intake
• Connectivity with other users and friends on the app
• Push notification reminders to hit goals

• GOOBing allowed us to create one solid definition of our customer, as a team
• Potential Customers: Software Developers to Police Officers
• We asked about their workouts, water intake, health goals, and our potential product
• Pivots (alcohol tracking cup, water tracking smart bottle, water tracking lid)
• Learned that there exists a customer segment of an $88 million smart bottle market

- Lid Manufacturer

- App Designers

- Sensor Stick

Manufacturer

- Investors

- Crossfit Gyms

General Target Market:

• People who like smart gadgets
• Health Driven People
• Hydro Flask Customers

• Original Concept- Alcohol tracking cup
• Pivot 1- Water tracking smart bottle
• Our original MVP- A smart bottle that tracks your water intake via iOS or Android app!
• Pivot 2- Water tracking smart lid

- Our Website

- Amazon

- Crossfit Gym Retail

- This Class

- Cal Poly

- Sensor Stick

- App Developers

Initial Target Market:

• Southern California
• Crossfit Gym Owners
• Crossfit Gym Goers

• Estimate Manufacturing Cost: $6.00
• $24.99 per lid, Profit of $19.00
• Sales from our website
• Sales from Amazon
• Sales from Crossfit gyms after commission

In 1 year, if we have a 1.2% stake in the market, we will have a revenue of 1 million dollars

For 1 million dollars in revenue, we need to sell 40,000 Lids

Profit of 760,000 before commission is paid to Crossfit gyms

- Application Development

- Patent

- Product Manufacturing

- $20/ Lid

- Application Advertisements

Reflection

1. No idea is a bad idea

It can be developed into something useful

2. Target specific customers

Define an Early Adopter Archetype

3. Use GOOB to Verify Product Effectiveness

You may learn customers want something else

4. Be Prepared to Pivot

Your first solution often won't be the final

5. Start Simple

Create a MVP that can be adjusted

6. Most Product Development comes from Outside

Interact with customers to meet their needs

Drink more water with the Neptune Lid

Thank you!

Any questions?