Road Trip
http://www.heartandstroke.ca
http://www.waterfall.com/blog/marketing-to-seniors-how-and-why/
GOAL!
http://cdmginc.com/25-special-insights-into-direct-marketing-to-the-mature-market/
Budget Estimations
Venue $7,000
Food& Beverage $5,000
Entertainment $6,000
Other costs $14,000
Total Budget: $32,000
- Use of Sysomos tools to get
- track bookings/donations raised
Travel Expo-Event
- brand awareness
- more marketing promotions
- traffic & bookings
One day event-
- 300 people
- 8am-4pm
- Activities, Photo booths, Entertainment
Venue-
- National Events Venue
- Address: 1000 Finch Ave W, North York, ON M3J 2V5
Sponsors
Advertisements
word of mouth
merchandises
social media
billboards
Competition-
- main prize will be a day ride on coach bus around Toronto. #12
- enter into a draw with a small donation
- smaller prizes with merchandizes
- Proceeds/ donations go to Heart & Stroke Foundation
Sixth Stop- Candy store
cultures
best packages
and discounts
Platforms
Fourth Stop- Hunting in the wilderness
Billboards
Creative
Entertainment provided by Venue
- Fire and snake performances
- belly-dancing
- classical dance performances
- stunning acrobatics
Drive Up Traffic and bookings
Strategies
- Offer promotional prizing
- discounts on family trips
- developing a points card system in which they can partner up with TD
Third Stop- Bank
Opportunities:
- Larger demographic/ target audience
- Exploring different parts of the world
- Discounted prices you go on multiple trips in a calendar year.
- Provides different activity level for different age groups.
What is standing in the way of the company objectives?
Threats:
- limited and decreasing customer base
- Pricing
- Competition
DeNure Tours Experiential Marketing Plan
Second Stop- Recreation Center
- Traditional target audience was 60+
- due to the threats/ opportunities
- Target - Knowledge seekers 45+
Demographic:
- Women between the ages of 40 and 60
- invite family on the trip
- more money in their pockets
First Stop- Library
Background Information
- DeNure Tours is a family owned business
- started in 1960
- objective to make people travel
- They are currently headquartered in Lindsay under the supervision of Ray DeNure.
- Ray DeNure is the son of the co-founder’s Fred & Dorothy DeNure.
Team Leaders: Mrs. Cullen, Mr. Patel, Mr, Karan
- Drive Traffic and bookings of DeNure Tour adventures
- Increase sales/ customer clientele
- innovative experiential marketing campaign
Table of Contents
Theme
- Introduction Event Background
- Objective Research
- Concept Top Secret Plan
- Budget Evaluation