Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Road Trip

Work Cited

http://denuretours.com

http://www.heartandstroke.ca

THE END

http://www.waterfall.com/blog/marketing-to-seniors-how-and-why/

GOAL!

http://cdmginc.com/25-special-insights-into-direct-marketing-to-the-mature-market/

Evaluation

Budget Estimations

Venue $7,000

Food& Beverage $5,000

Entertainment $6,000

Other costs $14,000

Total Budget: $32,000

  • Use of Sysomos tools to get

  • response on social media

  • # of people at event

  • track bookings/donations raised

Travel Expo-Event

WE CAN DO IT

  • brand awareness
  • more marketing promotions
  • traffic & bookings

One day event-

  • 300 people
  • 8am-4pm
  • Activities, Photo booths, Entertainment

Venue-

  • National Events Venue
  • Address: 1000 Finch Ave W, North York, ON M3J 2V5

  • Phone: (416) 650-0019

Sponsors

  • TD Bank

Advertisements

word of mouth

merchandises

social media

billboards

Competition-

  • main prize will be a day ride on coach bus around Toronto. #12

  • enter into a draw with a small donation

  • smaller prizes with merchandizes

  • Proceeds/ donations go to Heart & Stroke Foundation

Sixth Stop- Candy store

Top Secret Campaign

Travel Expo

cultures

Amenities-photo booths

best packages

and discounts

live streamed event

competition

food, music, dance

Platforms

Fourth Stop- Hunting in the wilderness

Billboards

Creative

Entertainment provided by Venue

  • Fire and snake performances
  • belly-dancing
  • classical dance performances
  • stunning acrobatics

Drive Up Traffic and bookings

Strategies

  • Offer promotional prizing

  • discounts on family trips

  • developing a points card system in which they can partner up with TD

Third Stop- Bank

Opportunities:

  • Larger demographic/ target audience

  • Exploring different parts of the world

  • Discounted prices you go on multiple trips in a calendar year.

  • Provides transportation

  • Provides different activity level for different age groups.

What is standing in the way of the company objectives?

Threats:

  • limited and decreasing customer base
  • Pricing
  • Competition

DeNure Tours Experiential Marketing Plan

Second Stop- Recreation Center

Target Market

  • Traditional target audience was 60+
  • due to the threats/ opportunities
  • Target - Knowledge seekers 45+

Demographic:

  • Women between the ages of 40 and 60
  • invite family on the trip
  • more money in their pockets

First Stop- Library

Background Information

  • DeNure Tours is a family owned business
  • started in 1960
  • objective to make people travel
  • They are currently headquartered in Lindsay under the supervision of Ray DeNure.
  • Ray DeNure is the son of the co-founder’s Fred & Dorothy DeNure.

Our Purpose

Team Leaders: Mrs. Cullen, Mr. Patel, Mr, Karan

  • Increase brand awareness

  • Drive Traffic and bookings of DeNure Tour adventures

  • Increase sales/ customer clientele

  • innovative experiential marketing campaign

Table of Contents

Theme

  • Introduction Event Background
  • Objective Research
  • Concept Top Secret Plan
  • Budget Evaluation
Learn more about creating dynamic, engaging presentations with Prezi