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Daniel Frank Gerber

Hall of Fame

  • Came up with a revolutionary idea for the baby world.
  • Made tons of money during Baby Boom time.
  • He has left his legacy through his products.

School Life...

Educated at St. John's Northwestern Military Academy in Delafield, Wisconsin. He served in the military during WW1. He then attended Babson College of business administration for a year. In 1920, he hires in at Fremont Canning Company owen by his father, Frank Daniel Gerber.

Canned Baby Food

It was because Daniel and his wife, Dorothy, had an ill baby named Sally, that Daniel started urging his father to begin the production of strained baby foods in the cannery in 1927. After this, Daniel and his father began an extensive research to launch their product.

Daniel Frank Gerber

Time for a new idea

Magazines

They contacted nutritional experts, distributed many samples, and conducted research interviews before launching their product. The idea of strained baby foods was not entirely new, but the long held American tradition was that babies generally were given a liquid diet until they were about a year old. It was risky to introduce this new concept to the marketplace as they had no idea how mothers would react to this new idea.

Born: May 6, 1898. Fremont of Newaygo County, Michigan.

Died: March 16, 1974. (75 years old)

Good Housekeeping, Parents Magazine, the Journal of the American Medical Association and some others.

The marketing idea was successful and within sixty days "Gerber Strained Foods" had gained national distribution to some extent. There was almost full national distribution within six months. It also became world known about this time. Fremont Canning Company had created the new U.S. industry of commercial baby food.

Parents: Frank Daniel Gerber and Pauline Dora Platt

The Gerber Baby

The Change

The "Gerber Baby" symbol was initiated to reassure mothers and grocers that the concept was sound and to help identify the product. The sales in the first year was over a half million cans which produced gross revenues exceeding a third of a million dollars. During the Great Depression of the 1930s the canning company expanded its baby food lines.

Ann Turner Cook

Did you know?

  • The company's timing was excellent in that it was best prepared to meet the post-World War II baby boom.
  • The company introduced its trademark slogan: "Babies are our business ... our only business."
  • In later years, this slogan on packaging was shortened to only "Babies are our business".
  • Additionally, in the 1970s and 1980s, this slogan was "Babies are our business ... and have been for over 50 years".

By:

Sandra Nieto

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