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BRINGING COMMUNITY RELATIONS TO VISIONSTREAM

  • 17 PERSONALITIES

  • 8 HOURS

  • PLETHORA OF GOALS/OBJECTIVES

Core Value: “Respect for the Community and Environment”

PURPOSE?

For the Telco Business our goal is to move from our “Customer Care” philosophy to a holistic vision for “Community Relations”.

TO LIVE OUR VALUE..

HOW DO WE MAKE OUR

BUSINESS LIVE THIS?

....Increasingly, Community Relations is seen as a separate discipline, not just delivered as an add on to

the environmental management task or one of the other procedurally based tasks. This is not to say

that Community Relations itself hasn’t become more procedures focused – Community Relations

Plans are a key deliverable on all major projects.

Key Messages...

Key Strategic Advantages for VPL with the adoption of the Community Relations Charter provided by LCPL

• Respect for the Community is part of our core values at Visionstream

• Positive and strong performance in Community Relations provides competitive difference

• Our clients see strong community relations as an important part of delivery and service offering

• We have requirements/ability to track, measure, report and market outcomes

  • 5 TELCO Representatives (nationally) for first time at the FORUM

  • A space to raise community concerns and ideas

  • Assessing what CR is to each business division of LCPL

Project Manager Toolkit (example provided) – need to tailor to Telco business

  • Clarify AIMS and measurable OUTCOMES of CR in the Telco Business Plan (template provided by LCPL at Forum in SYD)

  • The mandating that CR be included in the 2009-2010 Business Plan for all Business Units

Norman Lovemore - Project Manager Case Study

Bigger Projects

New staff

Is everyone on board with Customer Care?

Can we make the transistion into Customer Relations?

Let's PREVENT this...

...and embrace COMMUNITY RELATIONS at

Community Relations -

Vanda Strange

and Lauren Sullivan

roup Operations Meeting

- DECEMBER 2009

...THANK-YOU

Community Relations is an operational task rather than a communications task

• Communications Managers and Community Relations Managers need to understand their

different roles and responsibilities

• Recognise that Community Relations requires support to develop a whole of business

approach (rather than being conducted on a project to project basis)

Community Relations performance should be measured and recognised

• It should be linked to the values in performance appraisals

• Excellence in Community Relations should continue to be recognised within the Leighton Excellence Awards

Perceptions of CR from a PM...

Needs & Requirements

In many aspects he showed he is 100% on board with community relations.

  • Developed a strategic approach (project specific CR plans)

REALITY IS - NOT EVERYONE HAS LOVEMORE'S CHARACTERISTICS...

LCPL saw the need to develop the PM Tool Kit - Where does this FIT for VPL???

.....OUTCOMES????

Mark Edebone, National Office - Resources

We care for the environment, are sensitive to the views of local communities and continue to earn a reputation as a respected corporate citizen...

25 JULY 2008 / Community Relations Strategy Paper

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