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- Cost: It varies depending on the Memory
- Discount: That is a BIG NO NO NO
- Pricing Method: Demand based Method
- Pricing Strategy: Skimming Pricing
(Finger print scanner, imessage, itunes...)
- Form
Size: iphone 7: up to 6.23"x3.07"x.29"
Shape: Rectangular bar shaped
Color: mostly silver, black and gold
- Quality: High quality product
- Style
- Packaging: very protected
- Warranty: 12 months warranty
Gen Y (1980-2000)
commonly called
iPhone Targets
- Age:
Wholesaling and retailing:
Apple assembly house
Apple web store
Agent/broker
Wholesaler
Millennials
Warehousing/Inventory Management
(Logistics): Ground and Air
Transportation:
because they have grown up with technology in hand and innovation appeals to them
- Gender:
Both male and female to avoid dividing market and to increase their range of market.
27% of White
16% of Black
when
26% of Hispanic
and
- Race:
use iPhone
Spend lavishly and buy branded product only
- Lifestyle:
Socialize and give free rein to gregarious activities
Price aims to appeal to more high end buyer
- Income:
- Iphone is a smartphone designed and marketed by Apple Inc.
- 1st gen of iphone was released on June 29, 2007 and was called iphone 3. Coming Fall 2017, iPhone 8
, Capertino CA
April 1, 1976
- Established on
- Founders:
Steve Jobs, Steve Wozniak, Ronald Wayne
- Industry: Computer Hardware, Software, Consumer electronics, and Digital Distributions
-During the
First Quarter of 2017
had made a massive cash pile of
Apple Inc
246.09 billions USD
- Apple Inc in one of the
and employs more than
World's largest IS company
115,000 full time employees
Promotion
Inform, persuade and inform
Advertising:
Print Media and Electronic Media
(TV &Internet)
Magazine, Events
Public Relation:
Sales Promotion:
Encouraging purchase for the product
Personal Selling:
One on One selling
Direct Marketing:
Direct selling,
telemarketing, internet retailing Direct mail