Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading content…
Loading…
Transcript

Apple's Marketing Plan: Iphone

iPhone's marketing mix: The 4 P's Concept

Product

Price

- Cost: It varies depending on the Memory

- Discount: That is a BIG NO NO NO

- Pricing Method: Demand based Method

- Pricing Strategy: Skimming Pricing

(Finger print scanner, imessage, itunes...)

- Form

Size: iphone 7: up to 6.23"x3.07"x.29"

Shape: Rectangular bar shaped

Color: mostly silver, black and gold

- Quality: High quality product

- Style

- Packaging: very protected

- Warranty: 12 months warranty

iPhone Target Market

Gen Y (1980-2000)

commonly called

iPhone Targets

- Age:

Place

Wholesaling and retailing:

Apple assembly house

Apple web store

Agent/broker

Wholesaler

Millennials

Warehousing/Inventory Management

(Logistics): Ground and Air

Transportation:

Pricing: Iphone and its competitors

because they have grown up with technology in hand and innovation appeals to them

- Gender:

Both male and female to avoid dividing market and to increase their range of market.

27% of White

16% of Black

when

26% of Hispanic

and

- Race:

use iPhone

Spend lavishly and buy branded product only

- Lifestyle:

Socialize and give free rein to gregarious activities

Price aims to appeal to more high end buyer

- Income:

Iphone

- Iphone is a smartphone designed and marketed by Apple Inc.

- 1st gen of iphone was released on June 29, 2007 and was called iphone 3. Coming Fall 2017, iPhone 8

Company Description

, Capertino CA

April 1, 1976

- Established on

- Founders:

Steve Jobs, Steve Wozniak, Ronald Wayne

- Industry: Computer Hardware, Software, Consumer electronics, and Digital Distributions

-During the

First Quarter of 2017

had made a massive cash pile of

Apple Inc

246.09 billions USD

- Apple Inc in one of the

and employs more than

World's largest IS company

115,000 full time employees

Promotion

Inform, persuade and inform

Advertising:

Print Media and Electronic Media

(TV &Internet)

Magazine, Events

Public Relation:

Sales Promotion:

Encouraging purchase for the product

Personal Selling:

One on One selling

Direct Marketing:

Direct selling,

telemarketing, internet retailing Direct mail

Learn more about creating dynamic, engaging presentations with Prezi