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Get Hard (2015)

Base-Images Portrayed

African American Individuals In Movies

  • Lewis is portrayed as the slave-figure, "dependable, loving in a simple, child-like way" (Hall 106)
  • He is the dependable car washer
  • He drops everything to help a man who insulted him
  • He later befriends King despite the insults

Get Hard is about James King (will Ferrell), a wealthy white man, and Darnell Lewis (Kevin Hart), a lower middle class Black man. Lewis runs a car wash in the basement of King's office building. After King gets arrested for fraud and embezzlement, he asks Lewis to "train" him for prison assuming he has been incarcerated because he is Black. Lewis accepts the job and plays along with the assumption because he needs money to send his daughter to a better school. So, he demands $30,000 for the job.

  • Lewis is also portrayed as the entertainer figure, "putting on a show for the Others" (Hall 107)
  • He often falls, or hurts himself which leads to laughter or joking

By: Nikolas

By : Nikolas

Tevin Daniel

Nikolas Bess

Geraldine Carrillo

Alicia Rocha

Journal Articles

Madea's Family Protection

(2011)

Alicia

Base-Images of Race

Glenn, C. L., & Cunningham, L. J. (2009). The Power of Black Magic: The Magical Negro and White Salvation in Film. Journal Of Black Studies, 40(2), 135-152.

Tevin Daniel

This film is about a wealthy-Caucasian family who is going under an investigation and forced to live with another family until the investigation is completed. However, upon arriving there the family is cautious and fearful about where they will be staying due to the fact that it is in a lower class area. As they enter the home of the family they will be staying with, they realize that they are African American. The home owner, named Madea, takes them into her home and allows them refuge unit they are able to return to their own home. While they are confined in the same living quarters, the daughter of the wealthy family, Cindy, treats Madea as if she is above her and her present family members.

Madea is depicted as a slave-figure.

( ...unreliable, upredictable, and undependable-capable of 'turning nasty,' or plotting in a treacherous way...") (Hall 92)

  • In the film, she is seen helping an entire family. However, Cindy, is seen as being disrespectful to Madea. And even though she is treated terribly and looked down on, Madea continues to assist her with her troubles.

Madea is also depicted as a entertainer-figure.

("This captures the 'innate' humour, as well as the physical grace of the licensed entertainer- putting on a show for the Others.") (Hall 92)

  • In the film, Madea is constantly used as the source of humor. The way that she pronounces words and her lack of knwoledge on certain subjects creates a humorous environment.

Madea is portrayed as also being a Native-figure.

(Portrayed in terms of cheating and cunning, and, further out, savagery and barbarism.") (Hall 92)

  • She is seen as being aggressive and short tempered.
  • She carries a purse, in which all of her firearms are storage until she feels the need to use it on someone.

Bristor, J. M., Lee, R. G., & Hunt, M. R. (1995). Race and ideology: African-American images in television advertising. Journal of Public Policy & Marketing, 14(1), 48–59. doi:10.2307/30000378

Little Clip from movie:

"You better get your ass out of this bed".

-Madea, Witness Protection.

Geraldine

By: Tevin Daniel

Thomas, A. , Hoxha, D. , & Hacker, J (2013).

Contextual influences on gendered racial identity development of african american young women.

Journal of Black Psychology , 39(1) , 88-101.

By: Tevin Daniel

Nikolas Bess

Dumas, M. J. (2013). ‘Waiting for Superman’ to save black people: racial representation and the official antiracism of neoliberal school reform. Discourse: Studies In The Cultural Politics Of Education, 34(4), 531-547. doi:10.1080/01596306.2013.822621

Depictions and stereotypes of

African Americans in movies

Three Depictions :

1. Slave

2. Native

3. Clown

Stereotypes:

. Loud

. Ghetto

. Welfare Queens

. Uneducated

. Drug Dealers

The whites of their

Eyes (Hall, 104-107)

By Geraldine Carrillo

Scary Movie 1

What did we see ..?

(2000)

The Power of Black Magic: The Magical Negro and White Salvation in Film

Brenda at the movies

Straight Outta Compton

. Clip shows depictions and stereotypes of African Americans without having a hard time to analyze it thoroughly.

. Brenda was depicted as the Clown and the Native

. Stereotyped as loud

and aggressive

(2011)

Anita Jones Thomas , Jason Daniel Hacker, Denada Hoxha

Gendered Racial Identity of Black Young Women

By Geraldine Carrillo

In this study African American young women were asked about meaning and salience of gendered racial Identity from their own perspective...

It was a depiction of life for these Artists in Southern Los Angeles.

What does it mean to be a Woman?

This study reflects on the complex nature of the portrayal and acceptance of Blacks in contemporary times because these roles may commingle limited progress with traditionally racist stereotypes.

50% of statements reflected stereotypes...

"Not only are we women, but then we have to be Black women... all the stereotypes we have to face as Black women. We're loud, we're welfare queens, you know. All we do is have kids, we can't take care of our kids, we mistreat our men. So yea, its hard" (Gabriela, age 22).

Scary Movie out -parodies pop culture parodies. Making fun of movies and most talked about moments in film , commercials, and Television.

Depictions

Slave- Living in a hegemonic city where the white savior is whom makes things happen for these artists.

Native -figure- looked at as angry, aggressive and loud.

By: Geraldine Carrillo

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