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Decision to be Made

How should Ingram react?

The 3 Alternatives

Drop Patterson

for Dymotzue

Confront Patterson

about Pricing

Cons:

-10 years of loyalty gone

- Competitor can still do

better

Questions for us?

Pros:

- Treated better

- Has another company to

transfer too

- Better prices

Stay with

Patterson

Cons:

-Patterson could deny cost negotiation

-Patterson disagrees with Ingram's request and stops selling to Ingram altogether

Pro's:

-Giving Patterson a chance to change

-Respectfulness of relationship after 10 years

-Better prices for Ingram

Pros:

-Possibility that Patterson changes his ways

- Keeping the 10 year loyalty/Partnership

Cons:

-Mistreatment

-Subjecting self and the company to unethical practices

Our Recommendation:

Drop Patterson for

Dymotzue

Why?

Ethical Selling at

Perfect Solutions

Kelsey Heckman

Angelique Brown-Wiggin

The Scenario

Scott Patterson

Larry Ingram

-Salesperson

-Perfect Solutions (chemical manufacturing firm)

-Lies about delivery time

-Lies about giving competitor same pricing

-Looks at pricing from Dymotzue

-CEO of Distribution Company

-Top distributor of Perfect Solutions

-Puts pressure on Patterson for best price

-Wants 2 trucks of Bond-do-Perm

-Might buy from Dymotzue instead

Case Study 3.1

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