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How should Ingram react?
The 3 Alternatives
Cons:
-10 years of loyalty gone
- Competitor can still do
better
Questions for us?
Pros:
- Treated better
- Has another company to
transfer too
- Better prices
Cons:
-Patterson could deny cost negotiation
-Patterson disagrees with Ingram's request and stops selling to Ingram altogether
Pro's:
-Giving Patterson a chance to change
-Respectfulness of relationship after 10 years
-Better prices for Ingram
Pros:
-Possibility that Patterson changes his ways
- Keeping the 10 year loyalty/Partnership
Cons:
-Mistreatment
-Subjecting self and the company to unethical practices
Why?
Kelsey Heckman
Angelique Brown-Wiggin
Scott Patterson
Larry Ingram
-Salesperson
-Perfect Solutions (chemical manufacturing firm)
-Lies about delivery time
-Lies about giving competitor same pricing
-Looks at pricing from Dymotzue
-CEO of Distribution Company
-Top distributor of Perfect Solutions
-Puts pressure on Patterson for best price
-Wants 2 trucks of Bond-do-Perm
-Might buy from Dymotzue instead