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McDonaldism allows for an enormous amount of product to be made available to the consumer very rapidly.
As the quality of the product, and the selection itself, rarely changes, even in different parts of the world, the consumer grows accustomed to these products, wherever he may be. This allows these companies to globalize, as their products have costumer bases everywhere.
Profits can be maximized due to the sheer volume sold, and the low material costs. Also, once equipment is set up, it is relatively cheap to maintain, and requires low salaries to employees.
In a McDonaldist manufacturing system, products are produced in enormous quantities in a steady stream. If one aspect of this system malfunctions, all the flawed products must be replaced, which could cost the company a lot of money.
Furthermore, if the company wants to add a product or alter a product in its existing lineup, it must either buy the machinery necessary, or reconfigure existing machinery for the task, which also could cost a lot.
Work is often boring and demotivating, due to the work being unspecialized and unsupervised.
Low pay.
Control is maximized and gives workers separately unimportant and unsatisfying tasks.
Workers have no opportunities to be creative, which would otherwise yield satisfaction in their work.
As well as workers living boring lives, many are being replaced by nonhuman technologies, ie. vending machines.
Lastly, there is no satisfaction from working at McDonald's or similar organizations.
Efficiency- in the case of fast food, efficiency is the reduction of time needed in the time a costumer orders to the point where he gets his food. All aspects of production are geared toward a decrease in this time
Calculability- Rather than a quality product that costs more, McDonalds has introduced a reasoning that quality is quantity. With more product at a lower price, the costumer is equally satisfied as with a high quality, pricey product.
Predictability- Every time a costumer interacts with a McDonaldist company, they will receive the same service and the same product, wherever they go. This allows the customer to build a connection with the product and the company.
Control- Standardized and uniform employees; replacement of human by non-human technologies
Mass market strategy, attempts to maximize output, with relatively inflexible products
The term 'McDonalism' comes from the 1993 book by sociologist George Ritzer, 'The McDonaldisation of Society'. It expands on the concepts by Max Weber, and reformulates them for the modern day, where rapid production such as in fast food is used to much success. Ritzer used McDonald's as a case study for his research.
McDonaldism was first suggested by George Ritzer in his 1993 book 'The McDonaldization of Society'. It branches off from the work of Max Weber, but is suited to match a more modern model, where manufacturing is geared to be more rapid and money efficient.
Works on combining the simplification of work practices, and the emphasis on mass consumption.
http://www.change.freeuk.com/learning/business/mcdon.html
http://en.wikipedia.org/wiki/The_McDonaldization_of_Society
http://en.wikipedia.org/wiki/McDonaldization
McDonaldism appeals highly to all fast food chains, and is predominant in this industry.
Other organizations who value product quantity over quantity, such as cigarette companies, use a McDonalist approach.
It should be noted that phone companies, clothing companies, and food retailers, among others, would NOT use McDonaldist production as their selection requires more variety, change, and higher quality.
McDonaldism is a method of manufacturing that is most similar to flow manufacturing. It combines the maximization of speed in production, and requires unskilled workers to perform menial tasks repetitively, in order to produce as much as possible as fast, as possible. It very often overlooks quality.
McDonaldism, or the 'McDonaldisation of Society'
By Adriano Amaduzzi, Aurelien Hostalery, and Emile Dumas