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Introduction to Research
Steps in Business Research
Know where the problem is in the organization and identify as clearly and specifically as possible the problems that need to be resolved
Correlate findings with the existing literature to provide solutions or indications for improvement and further research
Write the report
Data analysis
- Codifying of Information
- Charts & Graphs
- Measurements of tendencies
- Correlations
Gather information = Use existing literature -> Be critical and evaluate
Be precise and objective = Define research question -> Translate the problem of the organization into a specific need for information
Collect DATA
Interviews
Observation
Questionnaires
Experimental designs
Characteristics of Business Research
Business Research
- Organized
- Systematic
- Data-based
- Critical
- Objective
- Geared to the investigation of a specific problem
Introduction to Research
Business research can be described as a systematic and organized effort to investigate a specific problem encountered in the work setting which needs a solution.
What is research actually?
Research
Research is simply the process of finding solutions to a problem after a thorough study and analysis of situational factors.