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Analysis of Merck & Co, Inc.
12
Analysis
Merck's Strategy
Ann-Sophie Friedrich
Qin Peng
Julius Croiset van Uchelen
Vincent Bleeker
17 October 2014
Recommendations
Miles' and Snow's typology :
Prospector
Porter's competitive strategies :
Differentiation Strategy
Multinational corporations strategies :
Global Strategy
I.
Focus on high-growth emerging markets
- relocation of R&D , administrative and sales departments to avoid cost pressure
II.
Public awareness of charity projects
- collaboration with the United Nations
Analysis
Internal Environment
Organisational culture
- core values
Knowledge management
- five factors
Analysis
Organisation Structure
Overview
- CEO : Kenneth C. Frazier
- 12 members of the Executive Committee
Product Divisionalisation Structure
Global
- little modifications on products
- high complexity
- high differentiation
- R&D in home country
- Company Profile
- Organisation Structure
- Merck's Strategy
- Internal Environment
- External Environment
- Recommendations
Analysis
External Environment
Company Profile
Uncertainties:
- Competitors' advantages
- Global economic conditions
- Loss of patens
- seventh largest pharmaceutical company
- 73,000 employees
- operating in 140 countries
- $44 billion revenue in 2013
- $7,1 billion R&D expenses
... to wrap up
- Facts about Merck & Co., Inc.
- Global Structure
- Strategy classification
- Merck's external environment
- Merck's culture and values
- Recommendations