TAN-tastic!

Executive

Summary

Future Plans of TAN-tastic

Offer a fantastic tanning experience

Build large clientele base

Expand to accomodate the region

Market Tests

Lead Times

Competitive Analysis

Regulatory Restrictions

Unique tanning experience

Friendly & Knowledgeable Staff

Discounts Available

Organizational Structure

Kelsey Cook, Owner

2 Managers

4 Employees Per Shift

+ additional help during "tanning season"

Ownership Information

Kelsey Cook, 75%

Investor A, 12.5%

Investor B, 12.5%

Management Profile

Board of Directors’ Qualifications

TAN-tastic!

Mission Statement

At TAN-tastic, our goal is to provide customers with friendly, knowledgeable staff who will actively help the customer achieve his or her darkest, and most healthy, tan as well as provide ample service on recommending lotions to aid in achieving such a rich tan.

Founders and Functions

Date the Business Will Begin

• Kelsey Cook- Business Owner
• TAN-tastic has developed from my vision.
• Great businesses are not built without hard work.

TAN-tastic will open in September 2011. This will allow us to attract customers to build a bas tan before winter vacations, semi-formal dances, or just to stand out in the cold of winter. By opening several months in advance before prom or spring break, the townspeople will be familiar with our business, as well as the friendliness and helpfulness of our employees.

Number of Employees

Location of the Business

• At least four scheduled per shift
• Will increase during "tanning season"

Warsaw

Banking Relationships

Established new relationships

Products Manufactured/

Services Rendered

Description of the Plant & Facilities

• plaza-style
• different types of tanning beds
• waiting lobby

Company Description

• tanning
• lotions
• tanning goggles

Market Analysis

Organization & Management

Industry Description & Outlook

• One million Americans use a tanning bed everyday.
• Society's obsession with appearance will also help the tanning industry.

Target Market

• very broad
• specifically teenagers & women
• 70 percent of tanning salon customers are women ages 16-29 years

Tan no more often than every other day

Service or Product Line

tanning lotion: 1-2 weeks

tanning bulbs: 2-3 weeks

State and Federal regulations recommend no more than once every 24 hours

Survey results:

What would make you more likely to tan?

• 55% cheaper prices
• 23% friendlier employees
• 18% more knowledgeable staff

The remainder of the polled individuals said they would not tan because of the negative health effects. TAN-tastic is going to make available the positive health effects that can come from tanning.

Financials

Detailed Description

Service Life Cycle

SWOT Analysis

• Strengths: friendly & knowledgeable staff
• Weaknesses: large amount of competition in the tanning industry
• Opportunities: large frequent growth in the tanning industry
• Threats: the negative effects which are often associated with tanning

"Tanning Season"

• Sole Proprietorship
• Family of Entreprenuers

• Regular Tanning Beds
• Ultimate Tanning Beds
• Stand-Up Booths
• Spray Tan
• Variety of Tanning Lotions

Prospective Financial Data

Research & Development

TAN-tastic will periodically perform market research surveys to assure that we are fulfilling the desires of our clients to the full potential possible.

Cash Balance:

• Year One: $199,001
• Year Two: $382,294
• YearThree: $571,626

• Accounting I & II
• ACP Business
• Marketing I & II
• Personal Finance
• Desktop Publishing
• Web Design

• Personal Experience

Marketing & Sales Management

Funding Request

Market Penetration Strategy

Channels of Distribution Strategy

Sales Activites

Appendix

• Make Positive Health Effects Known
• Attract Competitors' Customers by Our Friendly and Knowledgeable Staff

• Tanning Packages
• Promotional Discounts

Since the majority of TAN-tastic's products are services, the only channel of distribution needed will be by a delivery company for the tanning lotions offered for sale to TAN-tastic's clients.

Current Financial Requirements

$50,000

Growth Strategy

Product Pictures

Communication Strategy

• Television & Radio
• Social Networking
• Mobile Phone Application Ads

Sales Force Strategy

Strategic Information

internal sales representatives

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Friendly Staff

Approachable Staff

Plan to Use the Received Funds

Invest Profit Back into the Firm

• Up-keep of the Facilities