Increase Followers
Recruitment & Outreach
Overview
Use Hootsuite to easily post to all 3 social media platforms.
News & Events
Outreach
- The “Friendly Neighborhood Service Rep” and The “Beehive” Profile
- The most authentic, professional, consistent platform
- Requires the most oversight
- Recruitment/outreach
- News/events
Currently, Suny Potsdam uses #PotsdamProud & #SunyPotsdam to shout out and/or share positive news
Currently, SUNY Potsdam does a great job sharing posts about news and upcoming events on campus.
Facebook
Posts
Examples
- Videos of the campus, SUNY Potsdam articles, campus-related events, fundraising opportunities and more.
- It lists related hashtags for each post, with #PotsdamProud and #SUNYPotsdam highly used.
- Instagram Takeover posts should also be posted to the Facebook / Twitter accounts
- The takeover posts may help with influencing recruitment and outreach
- You can also schedule posts ahead of time
- Currently there are 11, 845 people who have liked the page and 11,286 that follow the page.
- The page is also rated 4.5 stars from the 158 reviews.
Twitter
How do you get more people to use hashtags?
This will increase the audience reached since everyone will not have all 3 social media accounts: Facebook, Twitter and Instagram
Suggestions
Create a giveaway with the hashtags for people to win Potsdam merchandise or other themed items.
Example : #PotsdamSwag
Pin tweets: This would make it easier for students to click on the page and see what is going on that week without having to scroll around the page.
Crisis Management
General Tips
In case a crisis breaks out:
Tips for Instagram
Tips for Facebook
Tips for Twitter
- Posts need to be about students and benefit them
- Consider using Facebook Live more
- More interactive; be about what students are doing
- Post about popular events on campus
- Use Instagram stories/live function
- Change profile picture (season theme)
- Be more interactive and reply to posts (prospective students- acceptance letters, open house)
- Be honest
- Respond to posts in a timely manner
- Always respond professionally
- Do not delete posts
- Make a press release as quickly possible
Recruitment & Outreach
Suggestions & Recommendations
- Pictures of students at events they attend
- Pictures of students in group settings
- Showcase daily life at Potsdam through the eyes and experiences of many students.
- Hashtags #SUNYPotsdam #peopleofpotsdam #PotsdamProud
- Fall photo contest (submit)- selection of photos that can be used to feature the campus-win/win
- Successful- insta story with daily updates
- Use spw as a guidance-whats happens
- What do you do for fun.
- Potsdam - union (during rush hours = 12pm)
- Pictures that instantly go up on the screen
- Survey: way to get more followers / competition
- Suggestion: prop station for students to be featured
Instagram
News & Events
Crisis Management Tips
There are very few real-time posts on events but there are pictures that portray events that happened on campus as well as what students are doing on campus. The page displays pictures of students’ daily lives, things they are doing, or events that are attending.
- Constantly Monitor
- Extra during a campaign
- Discuss campaigns with the team to specify objectives and look for areas of possible hijacking
- Check hashtags before using them
- Remove the ratings off of the Facebook (4.5 stars / comments)
Instagram
Sample
Hello Potsdam Bears! Please take our 2-minute survey on what events you would like to see at SUNY Potsdam. Participants will be entered in to win $100.00 in BearExpress! #SUNYPotsdam #PotsdamProud
https://www.surveymonkey.com/r/SUNYPotsdamFeedback
Increase Followers & Interaction
News & Events
Overview
- Become verified
- Promote tweets
- Twitter Polls
- The “Friend” Profile
- The most student-oriented, friendly profile
- Requires moderate oversight
- Some news/events
- Day-to-day student life
- More colloquial language/slang
Social Media Headquarters
- Clubs
- Departments
- Let them know the benefits of liking the page
- Shows off all the opportunities at SUNY Potsdam to current and prospective students
- Increases the advertising of information (news/events)
The “Friend” and The “Bee Hive” Profile
- The “middle group” platform between Facebook and Instagram
- Requires moderate oversight
- News/events
- Recruitment/outreach
- More colloquial language/slang
Instagram
Facebook
Twitter
Example
Twitter Polls
Promote Tweets
Suggestions
Like the SUNY Potsdam’s Career Planning page and be updated about job postings, career tips and reminders about career-related events! #SUNYPotsdam #CareerPlanning
https://www.facebook.com/potsdamcareerplanning/
Currently there are 803 posts, 3,927 followers and are following 108 people.
Send event details out sooner than a day
before. Once when the event is created, once the week before, and once the week of the event. The day of the event should have a reminder to students to check the event out.
This Page Includes:
- Retweets/Pinned tweets from other departments with News/Events
- #PotsdamProud & #SunyPotsdam
- Tweets and shout outs to other departments, faculty, and students on their positive contribution to Potsdam
- 2736 Followers
SUNY Potsdam Social Media
Royal Flushes: Megan Burke, Rebecca Fletcher, Johnathan Jones, Jordan Smith, Angel Vega, Courtney White