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1. Follow the basics of the writing process.

2. Anticipate the readers’ beliefs, values, motivations, and possible objections especially when writing persuasive documents such as proposals.

PROFESSIONAL

WRITING

General Tips in Writing Professional Texts

PRODUCT

is any type of written communication done specifically in a professional context; it is most often applied in business and technical writing. It is objective, unemotional, accurate, concise and straightforward.

Academic Writing is formal because it strictly adheres to formal English and avoids word contractions.

Refers to the output that you intend to produce after considering all the other components.

GENERAL

• In the context of academic and professional writing, your two general purpose are to inform and persuade.

Academic Writing is impersonal because it usually uses the third person perspective and does not have a direct reference to personal and feelings.

LEVELS OF PURPOSE

SPECIFIC

• Is the reason why you want to inform or persuade your target audience.

AUDIENCE

ACADEMIC

WRITING

• Is the receiver of the message. It can be either primary or secondary.

PURPOSE

COMPONENTS

General Tips in Writing Academic Texts

Is a type of writing produced by students in an academic setting. It’s main purpose is to inform and persuade.

• It is the reason or motive that you have when communicating. It also helps you determine the reaction you want to elicit from your target audience.

CONTEXT

• Refers to the situation

where professional writing is performed. It includes the

people involved, relationship between the people involved

in the communication, time

and place, and some

possible interferences.

MESSAGE

LANGUAGE

• Refers to the content of the document. It includes the main topic and the details that support it. These details may be in the form of facts, statistics, testimonies and observation.

• Refers to the channel used to convey the message. It can either be visual or textual, formal or informal, verbal and non-verbal. NOTE: You need to follow the standard form and usage of language in professional writing.

1. Follow the basics in the writing process.

2. Use quotation sparingly. Paraphrase information as much as possible.

3. Avoid using an imperative tone.

4. Avoid excessive font effects such as too much use of boldface, underlines and italics.

5. Be consistent with the type of English you use. If you use British English, stick to it and do not shift to American English

ACADEMIC AND PROFESSIONAL WRITING

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