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PATHOS: Arguments based on Emotion

What is Pathos? To find out we must travel back to Ancient Greece and take a look at Aristotle's study rhetorical situation

What makes you look at a book, magazine or even a commercial on television long enough to interest you?

When writers and speakers find the words and images that evoke certain emotions in people, they might also move their audiences to sympathize with ideas that they connect to those feelings and even to act on them.

HOPE

Is it a beautiful model promising you pleasure?

Whatever it may be, ads can appeal to your emotions, intriguing you, and perhaps even seduced you.

Works cited

Lawrence Erlbaum Associates (Taylor & Francis Group).

"Reading Arguments". Everything's An Argument (38-93).

"Ethos, Pathos, and Logos." Ethos, Pathos, and Logos. N.p., n.d. Web. 01 Nov. 2012. <http://courses.durhamtech.edu/perkins/aris.html>.

All pictures from http://www.google.com/imghp?hl=en&tab=wi

BarackObama2OO8. "Barack Obama: New Hampshire Speech (Yes We Can)." YouTube. YouTube, 11 May 2008. Web. 03 Nov. 2012. <http://www.youtube.com/watch?v=uSjCOvhKy8M>.

Or maybe a product promising you excitement?

Craigmewsmusic. "Corona -- Find Your Beach (Sand Snow) Commercial 2011." YouTube.

YouTube, 24 Oct. 2011. Web. 03 Nov. 2012. <http://www.youtube.com/watch?v=Y5DWyg4ylnQ>.

Make people feel sympathy and they will sympatnize with the rhetor’s cause.

You can use emotional appeals to make logical claims stronger or more memorable by using photographs, videos and other illustrations to relate to your audience.

In the 2008 presidential campaign, Obama appealed to a single emotion “HOPE” to connect with the voters.

Persuade people to hate an enemy, and they’ll rally against it

Make a people believe in the product, they will stand behind it

Pathos (Emotional) means persuading by appealing to the reader's emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.

When the Iphone was first introduced, Apple INC. appealed to the consumers by introducing applications for the smart phone in order to make your phone more efficient

The rhetorical situation is supported by the claims based on the three types of appeals: Pathos, ethos, and logos. Pathos is an appeal to an audience's emotions. “Emotional appeals are powerful tools for influencing what people think and believe

Dating back to ancient Greece, where Aristotle's study of rhetoric revolutionized persuasive writing. When writing to persuade, the rhetoric must think of the rhetorical situation and how appeals to ethos, logos, and pathos will help you to achieve your goal of persuasion.

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